---
title: "Bespoke Citizen Segmentation Tool and Visualisation"
ocid: "ocds-h6vhtk-060e6c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060e6c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060e6c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060e6c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2026-01-26"
---

# Bespoke Citizen Segmentation Tool and Visualisation

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-060e6c

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060e6c.json)

## Summary

The West Midlands Combined Authority (WMCA), a regional authority located in Birmingham, facilitated the procurement process for a Bespoke Citizen Segmentation Tool and Visualisation under the services category. The procurement, initiated under a limited method due to its nature as an extension of existing services, was awarded on 21st January 2026. This procurement process focused on data management services essential to enhancing service delivery and communication strategies within the authority’s strategic priorities. The location of the contract is specified within the UKG region, and the procurement stage has reached contract completion with an active status confirmed.

This tender presents substantial opportunities for businesses specializing in data management and visualisation services, particularly for those with experience in designing citizen segmentation tools. The contract has been awarded to Experian Limited, showcasing an opportunity for businesses able to provide unique and innovative solutions to surpass existing suppliers. Companies seeking growth through public contracts, especially those with a robust background in data analytics and service optimisation for governmental institutions, would find competing in similar tenders advantageous for business expansion and establishing significant partnerships within the public sector.

## Notice

Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

### Lot Information

Lot 1

Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

### Procurement Information

Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006613-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jan 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £175,980 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EXPERIAN |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72322000 - Data management services

## Release History

- 26 Jan 2026 at 12:28 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006613-2026

## Notice URLs

- https://www.wmca.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060e6c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060e6c.json.