---
title: "V&A East Museum Media Buying"
ocid: "ocds-h6vhtk-060f3e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060f3e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060f3e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060f3e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VICTORIA AND ALBERT MUSEUM"
published: "2026-05-28"
---

# V&A East Museum Media Buying

Buyer: VICTORIA AND ALBERT MUSEUM  
Current stage: Award  
OCID: ocds-h6vhtk-060f3e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060f3e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060f3e.json)

## Summary

The Victoria and Albert Museum in London has completed the procurement process titled "V&A East Museum Media Buying," with the award being made to OMD Group Limited. This contract falls under the services category, specifically targeting advertising services, and involves locations across the United Kingdom, particularly in the UKI region. The contract stage is marked as complete, and the direct procurement method was utilised due to the bespoke nature of the campaign requirements. The contract, valued at £359,850 gross, was signed on 24th February 2026, and its period spans from 7th February 2026 to 6th August 2026, with options for extension up to 2027. This tender signifies an essential phase in promoting the new V&A East Museum to a diverse audience ahead of its launch on 18th April 2026.

This tender offers significant opportunities for businesses in the advertising and media sectors, particularly those skilled in crafting innovative media campaigns for cultural institutions. The contract was directly awarded to Manning Gottlieb OMD, highlighting the importance of having a robust reputation and capability in delivering complex media strategies. Businesses with expertise in managing high-profile, creative advertising campaigns and those capable of rapid deployment could find similar opportunities in future engagements, especially involving significant launches and promotional events. This process underscores the potential for growth for companies adept at handling large-scale, impactful advertising initiatives that challenge conventional museum marketing strategies.

## Notice

As set out in the Contract Award Notice

### Procurement Information

As set out in the Transparency Notice

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050211-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Jan 2026 |
| Contract period | 24 Feb 2026 - 6 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £299,875 |
| Contracts value | £299,875 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VICTORIA AND ALBERT MUSEUM |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 2RL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 28 May 2026 at 10:48 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/050211-2026
- 27 Jan 2026 at 10:05 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/006935-2026
- 27 Jan 2026 at 09:59 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/006929-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/050211-2026
  28th May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/006935-2026
  27th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/006929-2026
  27th January 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.mgomd.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060f3e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060f3e.json.