---
title: "Kindred Project - Digital Product Agency"
ocid: "ocds-h6vhtk-061104"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061104"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-061104.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-061104.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EXETER"
published: "2026-04-29"
---

# Kindred Project - Digital Product Agency

Buyer: UNIVERSITY OF EXETER  
Current stage: Award  
OCID: ocds-h6vhtk-061104

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061104)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-061104.json)

## Summary

The University of Exeter is undertaking a procurement process titled "Kindred Project - Digital Product Agency," aimed at designing, building, and hosting key digital elements for carers, including a content delivery platform, a psychosocial intervention programme, and a peer-support community. The project is located in Exeter, United Kingdom, within the industry of custom software development services. The process is at the award stage, with Rare Days selected as the supplier to continue their work, leveraging their technical expertise and continuity of strategic direction previously established. The contract extends from 10th February 2026 to 31st August 2026, securing funds worth £258,600, with a total gross amount of £310,320.

This tender presents significant opportunities for businesses specialising in custom software development, particularly those experienced in digital product agencies and platforms with advanced AI integration capabilities. Small to medium-sized enterprises in the sector could benefit from the continuity and reduced delivery risk offered by Rare Days’s comprehensive digital roadmap and the continued strategic direction without incurring extra costs or delays. Companies with a track record in bespoke platform development, strategic content expertise, and strong design and engineering capabilities would be well-suited to engage with similar projects, driving business growth and enhancing public service innovations.

## Notice

Support in designing, building and hosting the following elements of the Kindred project, ensuring that they are accessible, intuitive and scalable to the carers during this pilot phase of the project: * A content delivery platform with snackable, evidence-based resources focussed on neuropsychiatric symptoms * A brief psychosocial intervention group coaching programme * A moderated peer-support community

### Procurement Information

Rare Days has already delivered substantial value by producing detailed screen shots and mock-ups for the proposal and developing a comprehensive digital roadmap for the programme. These outputs align directly with the funder's expectations and provide clear strategic advantages in continuing with Rare Days. This continuity also mitigates delivery risks and accelerates progress toward key milestones, ensuring efficient use of resources and timely achievement of programme objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039050-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Jan 2026 |
| Contract period | 10 Feb 2026 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £258,600 |
| Contracts value | £258,600 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EXETER |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX4 4QJ |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Duryard and St James |
| Westminster constituency | Exeter |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RARE DAYS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72230000 - Custom software development services

## Release History

- 29 Apr 2026 at 10:10 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/039050-2026
- 29 Jan 2026 at 15:57 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/008170-2026
- 28 Jan 2026 at 14:21 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/007647-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/039050-2026
  29th April 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/008170-2026
  29th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/007647-2026
  28th January 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.exeter.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061104. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-061104.json.