---
title: "Marketing services to reach underrepresented groups for the LGA's graduate programmes"
ocid: "ocds-h6vhtk-06139a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06139a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06139a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06139a.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "IMPROVEMENT AND DEVELOPMENT AGENCY FOR LOCAL GOVERNMENT (IDEA)"
published: "2026-01-31"
---

# Marketing services to reach underrepresented groups for the LGA's graduate programmes

Buyer: IMPROVEMENT AND DEVELOPMENT AGENCY FOR LOCAL GOVERNMENT (IDEA)  
Current stage: Tender  
OCID: ocds-h6vhtk-06139a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06139a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06139a.json)

## Summary

The Improvement and Development Agency for Local Government (IDeA) is currently in the tender phase for procuring marketing services aimed at reaching underrepresented groups for the Local Government Association’s graduate programmes. This initiative, focused on advertising and marketing services, is essential for effectively reaching a diverse pool of university students and graduates, including those from BAME, disabled, or socio-economically challenged backgrounds. Located in London, the IDeA has opened this procurement process with an open competition method, under the legal basis of the UKPGA 2023/54. The deadline for tender submissions is 12th February 2026, with an enquiry period ending on 10th February 2026.

This tender presents significant opportunities for businesses capable of delivering high-quality marketing services that can engage diverse demographics. Enterprises with expertise in inclusive marketing strategies and a track record of working with or attracting candidates from varied backgrounds are well-suited to compete for this contract. With a contract value potentially reaching £120,000, the tender is particularly suitable for SMEs and voluntary, community, and social enterprises (VCSEs) that can demonstrate a strong commitment to quality, which accounts for 70% of the award criteria, with the remaining 30% based on price. The winning bidder will commence their services from 23rd February 2026, continuing until 23rd February 2027.

## Notice

Each year, Impact and Pathways to Planning are minded to procure services that enable the team to market the graduate programme to a wide and diverse audience of university students and graduates. The aim of this tender is to procure the services of organisations or individuals who have an established remit supporting and/or attracting candidates from underrepresented backgrounds. This could include, but is not limited to, students from a BAME background, students with a disability and students from a less privileged socio-economic background.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008699-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2026 |
| Submission deadline | 12 Feb 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 23 Feb 2026 - 23 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | £100,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IMPROVEMENT AND DEVELOPMENT AGENCY FOR LOCAL GOVERNMENT (IDEA) |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Jan 2026 at 09:52 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008699-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/008699-2026
  31st January 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-11278
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-11279

## Notice URLs

- https://app.panacea-software.com/LGA-Sourcing/eRFX-Suppliers/Open.aspx?requirementId=d00c9a30-5170-469a-9b44-8dccf7cb930a
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06139a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06139a.json.