---
title: "WMFS Firefighter Attraction and Selection Service_2026-2029"
ocid: "ocds-h6vhtk-0613d0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0613d0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0613d0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0613d0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS FIRE AND RESCUE AUTHORITY"
published: "2026-02-02"
---

# WMFS Firefighter Attraction and Selection Service_2026-2029

Buyer: WEST MIDLANDS FIRE AND RESCUE AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-0613d0

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## Summary

The West Midlands Fire and Rescue Authority awarded a contract titled "WMFS Firefighter Attraction and Selection Service_2026-2029" under the European Procurement Directive exemption. This procurement, completed on 2 February 2026, involves business services related to recruitment and marketing for the development of a firefighter recruitment portal and engagement efforts. It was conducted as a limited procedure, justified by its classification outside the scope of typical procurement regulations. Located in the West Midlands (region UKG), the contract was directly awarded from the Everything ICT Framework agreement. The agreement itself, initially implemented in July 2022, remains active until 19 July 2026.

This contract presents significant opportunities for businesses specialising in recruitment and IT support services. Companies skilled in creating robust digital platforms and marketing strategies will find this tender especially fitting. As a subcontractor, Thinkology Ltd. adds value by delivering parts of this contract, indicating potential collaboration opportunities for firms experienced in providing supportive services for such large-scale public sector contracts. The overall contract value running through to 2029 is £189,420, pointing towards a stable business collaboration for firms aiming to reinforce their presence in public order and safety service sectors.

## Notice

Provision of WMFS Fire Fighter Attraction and Selection Services including Be a Firefighter Recruitment Portal, IT Support and Marketing Engagement

### Lot Information

Lot 1

Direct award from Everything ICT Framework agreement. WCL(UK) Ltd, trading initially as Think IT and now as Everything ICT, won the procurement competition and operates the Framework on behalf of E2BN. The current iteration of the framework contract was let in July 2022 and will expire on 19 July 2026. The contract reference number is OJEU 2 022/S 000-008826

### Procurement Information

Award of a contract without prior publication of a call for competition as the procurement falls outside the scope of application of the regulations

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008780-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jan 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £189,420 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS FIRE AND RESCUE AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B7 4HW |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WCL UK LTD (TRADING AS EVERYTHING ICT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 2 Feb 2026 at 09:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008780-2026

## Notice URLs

- http://www.wmfs.net

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0613d0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0613d0.json.