---
title: "Influencer Marketing Platform"
ocid: "ocds-h6vhtk-06150f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06150f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06150f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06150f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "YORKSHIRE PURCHASING ORGANISATION"
published: "2026-02-03"
---

# Influencer Marketing Platform

Buyer: YORKSHIRE PURCHASING ORGANISATION  
Current stage: Award  
OCID: ocds-h6vhtk-06150f

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06150f.json)

## Summary

The Yorkshire Purchasing Organisation (YPO) has concluded a public procurement process for a project titled "Influencer Marketing Platform," focusing on promotional services specifically targeted at social media influencers. Located in Wakefield, UK, YPO serves as a public authority in sub-central government, spearheading this initiative. The procurement method was a limited competition, falling below the threshold, and has now advanced to the award stage. The contract, awarded to SPROUT SOCIAL INC, commenced on 10th December 2025 and is set to conclude by 9th December 2027, with a gross value of £59,998. The contract was signed on 25th November 2025, with the legal basis under the UKPGA 2023/54.

Businesses offering influencer marketing services stand to gain significant opportunities for growth through this procurement, particularly those with strong capabilities in managing influencer campaigns and analytics. Given the need for expertise in identifying influencers who align with specific brand aesthetics and organisational principles, companies specialising in social media marketing with innovative solutions for audience engagement are well-suited to compete in similar tenders. This process highlights the YPO's commitment to integrating cutting-edge marketing solutions to enhance its reach and effectiveness in public communications.

## Notice

Social Influencers platform for finding influencers, managing influencer campaigns and measuring the outcome of the campaigns. Ability to find influencers who are talking about different topics, who are influential with specific audiences and whose content matches the brand aesthetics or organizational principles required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009322-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Nov 2025 |
| Contract period | 10 Dec 2025 - 9 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £49,998 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE PURCHASING ORGANISATION |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF2 0XE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPROUT SOCIAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342200 - Promotional services

## Release History

- 3 Feb 2026 at 10:27 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/009322-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/009322-2026
  3rd February 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.ypo.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06150f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06150f.json.