---
title: "Online experiment to measure attention to video content on a video sharing platform mock-up"
ocid: "ocds-h6vhtk-061545"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061545"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-061545.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-061545.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-02-03"
---

# Online experiment to measure attention to video content on a video sharing platform mock-up

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-h6vhtk-061545

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061545)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-061545.json)

## Summary

The online experiment titled "Online experiment to measure attention to video content on a video sharing platform mock-up," was commissioned by Ofcom, a public authority operating under the sub-central government category in the UK. Located in London, Ofcom sought to explore the impact of video prominence on viewers' attention and recall within a mock-up video platform. The procurement process was conducted through a limited competition method, meeting the scope of services below the threshold. The contract commenced on 15th December 2025 and is set to conclude by 31st March 2026. This procurement has reached the award stage and was completed with the award dated 3rd February 2026.

This tender presents valuable opportunities for businesses specialising in research services, specifically those interested in digital engagement analytics and consumer behaviour studies. Companies like Lumen Research Ltd, which is an SME and the awarded supplier, exemplify the type of organisation suited for such contracts. Engaging in projects like these allows businesses to enhance their portfolio with governmental agencies like Ofcom and demonstrates expertise in conducting impactful market research, thereby fostering business growth and reputation in the digital analytics industry.

## Notice

This contract is for the provision of an online experiment and report which shows the impact that the prominence of a video, within the mock-up of a video sharing platform, has on users' attention to, engagement with and the ability to recall that content.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009415-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 15 Dec 2025 |
| Contract period | 15 Dec 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £41,129 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUMEN RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 3 Feb 2026 at 12:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/009415-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/009415-2026
  3rd February 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.ofcom.org.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-061545. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-061545.json.