---
title: "Campaign Planning and Delivery & Associated Services (GCU)"
ocid: "ocds-h6vhtk-0615ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0615ce"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0615ce.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0615ce.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "GLASGOW CALEDONIAN UNIVERSITY"
published: "2026-02-03"
---

# Campaign Planning and Delivery & Associated Services (GCU)

Buyer: GLASGOW CALEDONIAN UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-0615ce

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0615ce)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0615ce.json)

## Summary

Glasgow Caledonian University is seeking a contractor for the "Campaign Planning and Delivery & Associated Services (GCU)" project in the advertising sector, aiming at student recruitment through strategic campaign planning and delivery. The procurement process is in the "Tender" stage, with the opportunity classified under "Advertising campaign services" (CPV code 79341400). The project is based in Glasgow (region UKM82), and the tender period ends on 6th March 2026, at 12:00 pm. This open procedure, governed by the EU directive 32014L0024, requires electronic submissions. The awarded contract is set for 1,080 days with a possible 24-month extension.

This tender offers significant opportunities for agencies specialising in higher education marketing, performance marketing, and media buying, providing AI-driven campaign planning tools. Businesses capable of delivering measurable recruitment solutions across both domestic and international markets, especially those with proven capabilities in the use of advanced technologies and metric-driven campaigns, will find this particularly advantageous. The tender prioritises the delivery of sustainable procurement practices, including fair work and community benefits, offering an attractive prospect for agencies committed to delivering comprehensive, innovative, and ethically sound marketing solutions.

## Notice

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

### Lot Information

Lot 1

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Renewal: Potential for 24 month extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009634-2026 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Feb 2026 |
| Submission deadline | 6 Mar 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLASGOW CALEDONIAN UNIVERSITY |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G4 0BA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM82 Glasgow City |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 3 Feb 2026 at 16:44 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009634-2026

## Notice URLs

- http://www.gcu.ac.uk/procurement
- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000822099
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00195
- https://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0615ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0615ce.json.