---
title: "Crimestoppers Ilicit Tobacco Campaign"
ocid: "ocds-h6vhtk-064b25"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064b25"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-064b25.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-064b25.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HM REVENUE & CUSTOMS"
published: "2026-02-27"
---

# Crimestoppers Ilicit Tobacco Campaign

Buyer: HM REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-h6vhtk-064b25

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## Summary

HM Revenue & Customs is spearheading the "Crimestoppers Illicit Tobacco Campaign", a direct award for a comprehensive 10-week national initiative aimed at reshaping public attitudes toward illicit tobacco. The campaign falls under the category of advertising campaign services with the supplier, CRIMESTOPPERS TRUST, taking charge. This procurement process, located in London and across the United Kingdom, involves direct procurement under the threshold with no competition and is currently in the award and contract stage. The campaign commenced on February 25, 2026, and is scheduled to conclude by May 5, 2026, with potential for extension depending on success metrics.

This contract presents a valuable opportunity for businesses specialising in advertising and digital media services to engage with central government authorities like HMRC. The campaign's focus on digital-first strategies and innovative messaging could offer growth avenues for organisations capable of delivering engaging content and amplifying outreach through established networks. Large-scale companies and those with value-added services in community engagement or working as part of non-governmental networks are particularly well-suited to contribute to this initiative, creating potential collaborations and fostering long-term business relationships within governmental projects.

## Notice

Overview: The supplier Crimestoppers, will be given a direct award (below threshold) to deliver a 10-week national campaign aimed at changing public perception of illicit tobacco. It will also provide channels through which to report potential criminal activity relating to the importation, storage, supply and sale of illicit tobacco. This will provide a "test and learn" opportunity to gauge the effectiveness of the messaging. If successful, consideration will be given to running further campaigns. Required deliverables: The supplier will * Develop a digital first campaign. * Craft compelling messaging with an easy read call to action. * Design creatives to present different strands of the issue. * Produce a suite of assets as part of the campaign including: 6 static tiles 2 social carousels 1 radio ad (script) * Develop a campaign landing page on Crimestoppers-uk.org including core messaging and call to action for reporting with a link to the anonymised reporting form. * Create a briefing pack to assist the amplification of the campaign through Crimestoppers' network of contacts and stakeholders. * Approach the 43 police forces that the supplier works with to support the campaign * Garner support by sharing the briefing pack with 800+ stakeholder organisation, nongovernmental organisations, commercial entities and business partners. * Use existing Home Office contacts to further amplify the campaign through their network. The supplier will forward reports generated by the campaign to the customer using the mechanism covered by the existing agreement between the supplier and customer. The customer will have discretion to use the reports as it sees fit.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/017940-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Feb 2026 |
| Contract period | 25 Feb 2026 - 5 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £100,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HM REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRIMESTOPPERS TRUST |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 27 Feb 2026 at 13:51 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/017940-2026
- 13 Feb 2026 at 16:05 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/013582-2026
- 9 Feb 2026 at 13:47 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/011387-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/017940-2026
  27th February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-12727

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064b25. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-064b25.json.