---
title: "Brand Proposition Hybrid News"
ocid: "ocds-h6vhtk-064bfa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064bfa"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-064bfa.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-064bfa.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF KENT"
published: "2026-02-10"
---

# Brand Proposition Hybrid News

Buyer: THE UNIVERSITY OF KENT  
Current stage: Award  
OCID: ocds-h6vhtk-064bfa

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064bfa)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-064bfa.json)

## Summary

The University of Kent has concluded a procurement process titled "Brand Proposition Hybrid News," focused on marketing services. This process involved a direct procurement method, below the competitive threshold, resulting in a contract award to Hybrid News Limited. The contract, valued at £150,000, is set to develop and refine branding elements such as narratives, messaging frameworks, and brand guidelines. The procurement pertains to the services industry and is based in the South East of England. The award was issued on 23rd January 2026, with the contract period spanning from 10th February 2026 to 31st July 2026. The process was managed as a service offering within sub-central government parameters in the UK.

This tender presents considerable opportunities for businesses within the marketing and branding sectors to demonstrate innovation in visual identity and strategic narrative development. Companies with expertise in comprehensive brand analysis and articulation could particularly benefit from engaging with such procurement opportunities. As the procurement was handled directly and without competition, it highlights the importance of maintaining strong relationships and demonstrating value directly to buying organisations like the University of Kent, potentially opening doors for future collaborative projects and long-term engagement in similar sub-central government contracts.

## Notice

Refined brand proposition and narrative, including vision/mission statement and key, messages/ proof points, Differentiation analysis, Testing of messaging themes and proof points, Brand story and messaging framework, Visual articulation and identity evolution, Audit of existing brand content and materials, Implementation Guidance & Recommendations, Brand Guidelines including Tone-of-Voice guidance, Internal stakeholder communications pack & Onboarding Support

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011859-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Jan 2026 |
| Contract period | 10 Feb 2026 - 31 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF KENT |
| Locality | CANTERBURY |
| Post town | Canterbury |
| Postcode | CT2 7NZ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ44 East Kent |
| Local authority | Canterbury |
| Electoral ward | Blean Forest |
| Westminster constituency | Canterbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID NEWS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 10 Feb 2026 at 13:03 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/011859-2026
- 10 Feb 2026 at 10:27 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/011681-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/011859-2026
  10th February 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/011681-2026
  10th February 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://hybrid.co
- http://www.kent.ac.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064bfa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-064bfa.json.