---
title: "Brand & Perceptions Measuring"
ocid: "ocds-h6vhtk-064c90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064c90"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-064c90.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-064c90.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EXETER"
published: "2026-02-10"
---

# Brand & Perceptions Measuring

Buyer: UNIVERSITY OF EXETER  
Current stage: Award  
OCID: ocds-h6vhtk-064c90

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064c90)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-064c90.json)

## Summary

The contract for "Brand & Perceptions Measuring" was awarded by the University of Exeter, situated in Exeter, United Kingdom. This procurement, categorised under services in the education and training sector, focuses on the ongoing tracking of brand awareness and key touch points. This process was completed under a direct procurement method, classified as below threshold without competition. The contract was signed on 25th July 2025, with the service period running from 1st August 2025 to 31st July 2026. Notably, this award highlights the completion stage of the procurement process as of 10th February 2026.

This contract presents an opportunity for businesses specialising in brand analysis and perception management, particularly SMEs like Populus Ltd, the successful supplier based in London, UK. The contract's scope and classification suggest potential growth opportunities for businesses aiming to establish or expand their footprint in educational services, with an emphasis on brand engagement and awareness tracking. Companies with expertise in survey design, data analysis, and educational branding would find themselves well-suited to compete for similar opportunities in this sector.

## Notice

Brand & Perceptions Measuring - Ongoing tracking - Levels of awareness and key touch points

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011885-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Jul 2025 |
| Contract period | 1 Aug 2025 - 31 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £45,540 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EXETER |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX4 4QH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Duryard and St James |
| Westminster constituency | Exeter |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | POPULUS |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 10 Feb 2026 at 13:30 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/011885-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/011885-2026
  10th February 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.exeter.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064c90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-064c90.json.