---
title: "OHID - Profiles Planning Tool"
ocid: "ocds-h6vhtk-064d00"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064d00"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-064d00.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-064d00.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH & SOCIAL CARE"
published: "2026-02-10"
---

# OHID - Profiles Planning Tool

Buyer: DEPARTMENT OF HEALTH & SOCIAL CARE  
Current stage: Award  
OCID: ocds-h6vhtk-064d00

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064d00)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-064d00.json)

## Summary

The Department of Health & Social Care (DHSC), located at 39 Victoria Street, London, initiated a procurement process titled "OHID - Profiles Planning Tool." This procurement falls under the services category, specifically market research services, and is intended to develop UK audience profiles to enhance public health campaigns. The contract has been awarded through a direct, below threshold procurement method without competition, indicative of its status being complete. The awarded supplier is YouGov Plc, also based in London. The contract was signed on 10th February 2026 and spans from 1st March 2026 to 31st August 2026, with a total contract value of £22,760 GBP excluding VAT, or £27,312 GBP including VAT.

This tender presents significant business growth opportunities for companies involved in market research services. Businesses experienced in providing planning and analytics tools that facilitate audience profiling and campaign strategising would find this tender particularly fitting. Companies with robust solutions for enhancing public health initiatives and targeting media effectively could leverage such opportunities to establish or strengthen their partnership with central government authorities like the DHSC. Large enterprises like YouGov Plc have already recognised the value of this contract, underlying the demand for high-quality services in this sector.

## Notice

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012052-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Feb 2026 |
| Contract period | 1 Mar 2026 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £22,760 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH & SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Feb 2026 at 15:55 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/012052-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/012052-2026
  10th February 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.gov.uk/government/organisations/department-of-health-and-social-care
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-064d00. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-064d00.json.