--- title: "CM3419 Customer Insights" ocid: "ocds-h6vhtk-065527" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065527" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-065527.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-065527.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "YORKSHIRE WATER SERVICES LIMITED" published: "2026-04-09" --- # CM3419 Customer Insights Buyer: YORKSHIRE WATER SERVICES LIMITED Current stage: Tender OCID: ocds-h6vhtk-065527 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065527) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-065527.json) ## Summary Yorkshire Water Services Limited is actively inviting tenders for its "CM3419 Customer Insights" framework, aimed at enhancing its strategic objectives for the Asset Management Period 8 (AMP8). This procurement falls within the services category, specifically market research services, public-opinion polling, and statistical services, and has an estimated value of £3,000,000. The process is currently at the tender stage, following the initial planning phase, and employs a Competitive Flexible Procedure. Key dates include an expression of interest deadline set for 17 April 2026, with the contract award anticipated by 17 July 2026 and commencement on 3 August 2026. The framework is targeted at suppliers across the UK, with an emphasis on innovative customer research and insights services. The opportunity is primarily targeted at those businesses offering advanced analytics, innovative engagement strategies, and experience in regulated industries. This tender offers significant opportunities for businesses skilled in delivering qualitative and quantitative research methodologies, particularly those with strong expertise in regulatory research and experience in sectors such as water or other regulated industries. By forming a panel, Yorkshire Water seeks to establish long-term partnerships with businesses capable of providing high-quality and flexible insights that meet regulatory expectations and foster customer-centric service design. Companies specialising in customer satisfaction tracking, behavioural insights, segmentation, and digital engagement analysis are well-suited to compete, especially those capable of ensuring representation of all customer groups, including vulnerable populations. The procurement is designed to stimulate growth within the sector and promote diversity of supply chain, making it an appealing opportunity for businesses aiming to expand their footprint in customer insights and research services. ## Notice Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible business outcomes. The framework is intended to be multi-supplier, ensuring a diverse mix of capabilities and approaches. Yorkshire Water is particularly interested in partners who can offer innovative techniques, advanced analytics, and inclusive engagement strategies to ensure representation of all customer groups, including hard-to-reach and vulnerable populations. Through this procurement, Yorkshire Water aims to build long-term, collaborative partnerships with insight providers who can support its ambition to deliver exceptional service, enhance customer trust, and meet regulatory expectations effectively and efficiently. ### Lot Information Lot 1 Renewal: The contract may be extended subject to performance, regulatory requirements, and business need. ### Planning Information Suppliers are invited to express interest via email to  with brief details of their service offering. Further engagement (e.g., RFI or supplier calls) may follow. There are no specific conditions for participation in this market engagement. Participation is voluntary and non-binding ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/032174-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Apr 2026 | | Submission deadline | Not specified | | Future notice date | 16 Mar 2026 | | Award date | Not specified | | Contract period | 2 Aug 2026 - 2 Aug 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000,000 | | Lots value | £3,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | YORKSHIRE WATER SERVICES LIMITED | | Locality | BRADFORD | | Post town | Bradford | | Postcode | BD6 2SZ | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE41 Bradford | | Local authority | Bradford | | Electoral ward | Royds | | Westminster constituency | Bradford South | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services - 79320000 - Public-opinion polling services - 79330000 - Statistical services ## Release History - 9 Apr 2026 at 08:33 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032174-2026 - 16 Feb 2026 at 15:19 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/013939-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/032174-2026 9th April 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/013939-2026 16th February 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://s1-eu.ariba.com/Sourcing/Main/aw?awh=r&awssk=fy5dbBftDhoBNSzh&realm=YorkshireWater&dard=1#b0 - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065527. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-065527.json.