---
title: "Private Patient Strategy Review"
ocid: "ocds-h6vhtk-065579"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065579"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-065579.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-065579.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GUY'S AND ST THOMAS' NHS FOUNDATION TRUST"
published: "2026-02-16"
---

# Private Patient Strategy Review

Buyer: GUY'S AND ST THOMAS' NHS FOUNDATION TRUST  
Current stage: Award  
OCID: ocds-h6vhtk-065579

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065579)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-065579.json)

## Summary

Guy's and St Thomas' NHS Foundation Trust has conducted a procurement process titled "Private Patient Strategy Review," aimed at transforming its private patient operating model. The procurement falls under the services category and is located in London, United Kingdom. The process has reached the award stage, with a contract awarded to ZPB Limited through a direct procurement method. The contract period spans from 26 February 2026 to 8 June 2026. This direct award was guided by the Procurement Act 2023, reflecting the urgency and specialised nature of the consultancy required.

This tender presents significant opportunities for businesses specialising in strategic market growth consultancy, particularly those capable of navigating complex interdependencies and market conditions in healthcare. Given the nature of services required, businesses with expertise in healthcare consulting and strategy are well-positioned to compete in similar procurements. ZPB Limited, an SME, has been selected for its ability to deliver this tightly integrated programme of services, highlighting the potential for small to medium enterprises to engage successfully in specialised niche markets within the public sector.

## Notice

Strategic market growth consultancy to review Guy's and St Thomas' NHS Foundation Trust's private patient strategy to transform its private patient operating model.

### Procurement Information

The rationale for the direct award is justified under Section 41 by reference to paragraph 7 of Schedule 5 of the Procurement Act 2023, as the requirement comprises a tightly integrated programme of specialist services where competition is materially constrained for technical and timing reasons. The supplier market capable of delivering this specific combination of expertise is limited, and a full competitive process would result in material delay to interdependent capital and estates decisions. The services are strictly necessary to support imminent decisions and cannot reasonably await a competitive tendering process. The urgency arises from live strategic interdependencies and market conditions, and the Trust has proportionately scoped and prioritised those elements required urgently to inform immediate internal decision-making, rather than commissioning the full strategy brief. Guy's and St Thomas' NHS Foundation Trust is relying on Section 41 and paragraph 7 of Schedule 5 of the Procurement Act 2023 to justify the use of direct award in special cases.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/014075-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Feb 2026 |
| Contract period | 26 Feb 2026 - 8 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £232,358 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GUY'S AND ST THOMAS' NHS FOUNDATION TRUST |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9RT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | London Bridge & West Bermondsey |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ZPB |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 16 Feb 2026 at 21:40 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/014075-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/014075-2026
  16th February 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.guysandstthomas.nhs.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.zpb-associates.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065579. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-065579.json.