---
title: "SU113(26) Online Learning - Marketing and Student Recruitment Services"
ocid: "ocds-h6vhtk-0656d9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0656d9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0656d9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0656d9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SWANSEA UNIVERSITY"
published: "2026-06-24"
---

# SU113(26) Online Learning - Marketing and Student Recruitment Services

Buyer: SWANSEA UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0656d9

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## Summary

The procurement process led by Swansea University pertains to the contract titled "SU113(26) Online Learning - Marketing and Student Recruitment Services." The purchasing authority, Swansea University, is located in Swansea, United Kingdom, and operates under the Welsh devolved regulations. The contract, with a primary focus on higher education services, has completed the award stage. This project is related to the launch of Swansea University Online, anticipated in September 2026, which aims to diversify the university's educational offerings. Central to the process was an open procedure method, and the initial contract is planned for a 3-year term starting on 6th July 2026, with options for two additional one-year extensions, culminating potentially in July 2031. This procurement ran under a light touch regime as prescribed by the Procurement Act 2023.

This tender provides significant opportunities for businesses in the marketing and student recruitment sectors, particularly those with expertise in executing strategies at scale. With a gross contract value initially estimated at £5.6 million, exceeding the targeted student recruitment numbers could increase the contract's value. Companies, especially those experienced in promoting educational programmes for both UK and international audiences, could benefit greatly. Large corporations such as Online Education Services Limited, the awarded supplier, demonstrate that businesses with robust capabilities to manage complex marketing campaigns and student recruitment drives are well-suited to compete for similar future opportunities which Swansea University might directly award under specific procurement conditions.

## Notice

The University is seeking to award an initial 3-year contract, to commence in Spring 2026 with an option to extend for a further two one-year period (3+1+1) to develop and execute a comprehensive marketing and recruitment strategy for online learning programmes. Swansea University intends to launch Swansea University Online in September 2026. This ambitious programme of online learning will enhance and diversify the university's educational portfolio and ensure that it remains relevant and attractive to the needs of all learners. Swansea University Online will combine the university's existing expertise in educational innovation with external commercial partnership to market and recruit to high-quality online programmes and courses, at scale and at pace. The intention is to deliver new postgraduate taught programmes for both the UK and international markets from September 2026, with the potential addition of an undergraduate programme within the initial contract period. This tender is being run as a Light Touch Contract pursuant to section 9 of the Procurement Act 2023. The Contract Value stated is based on target anticipated student numbers recruited. Should numbers recruited be above the targeted amount then the contract value will be higher based on a fee per student recruited. In line with Procurement Act 2023 Schedule 5, for any future procurement of additional or repeat goods, services or works we reserve the right to directly award under sch5 para.8 a) and b). In line with Procurement Act 2023, we reserve the right to vary the Contract. This tender is being run on eTenderWales portal https://etenderwales.ukp.app.jaggaer.com/home.html

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059478-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jun 2026 |
| Submission deadline | 18 Mar 2026 |
| Future notice date | Not specified |
| Award date | 23 Jun 2026 |
| Contract period | 5 Jul 2026 - 5 Jul 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,700,000 |
| Lots value | £4,700,000 |
| Awards value | £4,553,875 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWANSEA UNIVERSITY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA2 8PP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Sketty |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ONLINE EDUCATION SERVICES |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80300000 - Higher education services

## Release History

- 24 Jun 2026 at 13:39 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/059478-2026
- 18 Mar 2026 at 11:51 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024503-2026
- 18 Feb 2026 at 11:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014662-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/059478-2026
  24th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/024503-2026
  18th March 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/014662-2026
  18th February 2026 - Tender notice on Find a Tender

## Notice URLs

- http://www.swansea.ac.uk
- https://etenderwales.ukp.app.jaggaer.com/home.html
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0656d9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0656d9.json.