---
title: "Corporate Design Contract"
ocid: "ocds-h6vhtk-0657f3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0657f3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0657f3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0657f3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2026-02-19"
---

# Corporate Design Contract

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-h6vhtk-0657f3

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0657f3.json)

## Summary

The procurement process involved Transport for London (TfL) as the buying organisation, seeking a Creative agency to assist with its Corporate Design Contract. This tender, classified under the CPV category "Marketing services," sought ongoing support for marketing and consultation campaigns aimed at behaviour change and customer marketing. The awarded contract, signed on 16 February 2026, covers various media assets, events, and translation services, thereby facilitating effective communication and engagement across TfL's business units. This contract operates under a limited procurement method without a prior publication of a call for competition, and it can be extended for up to four years. The services were delivered across multiple UK regions, including London, under a zero spend contract initiated based on TfL's call-off requests.

This tender presents growth opportunities for creative design agencies, particularly those specialising in comprehensive marketing and communication services. Businesses capable of developing integrated campaign assets, including print and digital media, as well as events coordination, would find this tender well-suited to their expertise. The contract’s emphasis on financial, technical, and social value criteria (40%, 50%, and 10%, respectively) indicates a competitive edge for firms that can demonstrate strong performance in these areas. Businesses located in the UK's southern and eastern regions, with interest in government projects and those able to offer innovative solutions for public transportation marketing, have the opportunity to establish valuable partnerships through such contracts. Definition Group, a large-scale creative agency based in London, was awarded the active contract by TfL, highlighting the importance of proficient operational capabilities to meet public marketing needs.

## Notice

A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities. This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials. The chosen Creative agency's scope of work will include: * Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns * Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio * Adaptation of existing creative concepts * Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc. * Events and exhibitions on an ad hoc project basis * Translation services * Face to Face marketing

### Lot Information

Lot 1

Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. The outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement. This is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract

Options: This is a two year contract with the option to extend plus 1, plus 1

### Procurement Information

Call off from CCS RM6124 DPS - Under PCR2015. Categories were filtered by selection available on the CCS. All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba. An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/015152-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Feb 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DEFINITION GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 19 Feb 2026 at 11:26 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/015152-2026

## Notice URLs

- https://www.tfl.gov.uk/info-for/suppliers-and-contractors/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0657f3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0657f3.json.