---
title: "Influencer Marketing and Social Media Management"
ocid: "ocds-h6vhtk-065a38"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065a38"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-065a38.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-065a38.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "YORKSHIRE PURCHASING ORGANISATION"
published: "2026-02-23"
---

# Influencer Marketing and Social Media Management

Buyer: YORKSHIRE PURCHASING ORGANISATION  
Current stage: Award  
OCID: ocds-h6vhtk-065a38

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065a38)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-065a38.json)

## Summary

The Yorkshire Purchasing Organisation, based in Wakefield, United Kingdom, has successfully completed the procurement process for "Influencer Marketing and Social Media Management." This contract falls under the goods category and involves providing marketing tools that combine publishing, engagement, reporting, social listening, and influencer management. The procurement process was conducted as a limited competition below the threshold, with the contract awarded to SPROUT SOCIAL INC, a supplier based in the United States. The contract is active from 10th December 2025 to 9th December 2027, with a gross value of £59,997. The procurement aimed to enhance efficiency, improve analytics, and consolidate systems for better decision-making and reporting accuracy. The contract was signed on 21st November 2025, marking a key milestone in the procurement timeline.

This tender presents substantial opportunities for businesses specialising in social media management and marketing solutions, especially those capable of delivering comprehensive analytics and reporting services. Companies that offer innovative and efficient tools to streamline marketing processes are well-suited to compete in such contracts. As an SME, SPROUT SOCIAL INC exemplifies the potential for smaller scale enterprises to gain significant contracts through limited competition procurements, providing a pathway for growth and development in the marketing technology sector. Businesses looking to expand their footprint in the UK can explore similar opportunities to provide sophisticated solutions to public authorities seeking improvements in operational efficacy and data-driven decision-making.

## Notice

Marketing tool that could combine publishing, engagement, reporting, social listening and influencer management in one place. The aim is to reduce the number of systems YPO use, improve reporting accuracy, and support evidence-based decision making through better analytics and insight, while saving time in the team to maximise efficiency.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016109-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Nov 2025 |
| Contract period | 10 Dec 2025 - 9 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £49,998 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE PURCHASING ORGANISATION |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF2 0XE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPROUT SOCIAL |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48218000 - License management software package

## Release History

- 23 Feb 2026 at 14:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/016109-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/016109-2026
  23rd February 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.ypo.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065a38. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-065a38.json.