---
title: "Marketing Optimist Trailblazer Marketing"
ocid: "ocds-h6vhtk-065aa9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065aa9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-065aa9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-065aa9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE NORTH YORKSHIRE COUNCIL"
published: "2026-02-24"
---

# Marketing Optimist Trailblazer Marketing

Buyer: THE NORTH YORKSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-065aa9

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-065aa9.json)

## Summary

The North Yorkshire Council has engaged in a public procurement process titled "Marketing Optimist Trailblazer Marketing," which falls under the services category, specifically education and training services. Situated in Northallerton, the project targets the marketing support for the Adult Learning Trailblazer projects aimed at NEETs in York and North Yorkshire. The procurement stage has moved to the "Award" and "Contract" phases, with the contract being signed on 6th February 2026. The project's period spans from 8th February to 31st March 2026, with a contract value of £31,600 GBP. The procurement method used was "direct," a below-threshold approach without competition, aligned under legal basis UKPGA 2023/54.

The tender presents significant opportunities for businesses in the marketing and education services sectors, particularly those with expertise in strategies for increasing youth engagement and employability. Companies like The Marketing Optimist Ltd, which is a small to medium-sized enterprise (SME) and the chosen supplier, can leverage their marketing skills to assist in collaboration and network-building initiatives aimed at connecting NEETs to educational and employment opportunities. Organisations specialising in educational marketing, youth engagement, and community collaboration would find this opportunity particularly well-suited to their capabilities.

## Notice

Advertisement of the Adult Learning Trailblazer projects, Marketing Support for Trailblazer Programme aimed at NEETs - "You Choose" "You Choose" forms part of the wider Trailblazer programme which helps to sign post people towards support to help them to improve their employability whether than is a new job, an improved role or a return to education. The programme's target market is: * 16 - 25 year olds NEETS in employment/education) * Living in York and North Yorkshire. Objectives & Success Measures * Increase engagement of NEET young people and those at risk. * Provide tailored support to enable progression into education, training, or employment. * Build confidence and transferable skills. Key Activities * Identification of NEETs and Pre NEET * Building referral networks * Multi-agency and cross council collaboration- shared goals/outcomes/shared learning * Employer and stake holder involvement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016305-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 6 Feb 2026 |
| Contract period | 8 Feb 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £31,600 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NORTH YORKSHIRE COUNCIL |
| Locality | NORTHALLERTON |
| Post town | Darlington |
| Postcode | DL7 8AD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE22 North Yorkshire |
| Local authority | North Yorkshire |
| Electoral ward | Romanby |
| Westminster constituency | Richmond and Northallerton |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE MARKETING OPTIMIST |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 24 Feb 2026 at 08:54 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/016305-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/016305-2026
  24th February 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.northyorks.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-065aa9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-065aa9.json.