---
title: "Roundabout Sponsorship"
ocid: "ocds-h6vhtk-06646f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06646f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06646f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06646f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CHESHIRE WEST AND CHESTER COUNCIL"
published: "2026-05-11"
---

# Roundabout Sponsorship

Buyer: CHESHIRE WEST AND CHESTER COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06646f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06646f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06646f.json)

## Summary

The public procurement process for "Roundabout Sponsorship" was facilitated by Cheshire West and Chester Council, a public authority operating under sub-central government classification in the United Kingdom. The tender, identified by DN808795, pertains to the advertising services industry, specifically focusing on the supply, installation, and management of roundabout sponsorship signs across the borough of Cheshire West and Chester. Initially opened for tender on 6th March 2026, with proposals due by 27th March 2026, the process has since progressed to the award stage, with BAY MEDIA LTD being the chosen supplier as of 11th May 2026. The contract commenced on 21st June 2026 and is set to run until 20th June 2031, with optional extensions up to 2036. The procurement was conducted through an open method, characterised by below-threshold open competition, and the main procurement category is services.

This contract presents substantial business growth opportunities, especially for firms experienced in advertising services, as it involves a long-term management and installation agreement potentially extended for up to ten years. The open competition favoured companies capable of offering creative and strategic sponsorship solutions, ensuring a minimum income guarantee along with a share of additional generated income. This opportunity particularly suits small and medium-sized enterprises (SMEs) due to the tender's suitability criteria and the Council's requirement for quality and cost-effectiveness, with the evaluation criteria set at 20% quality and 80% price. Businesses that specialise in outdoor advertising or have experience in similar public signage projects would find this contract particularly attractive.

## Notice

The Council is inviting proposals from appropriately experienced organisations to bid for the right to supply, install and manage a network of roundabout and other sponsorship signs across identified locations within the borough.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/042971-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 May 2026 |
| Submission deadline | 27 Mar 2026 |
| Future notice date | Not specified |
| Award date | 10 May 2026 |
| Contract period | 20 Jun 2026 - 20 Jun 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CHESHIRE WEST AND CHESTER COUNCIL |
| Locality | ELLESMERE PORT |
| Post town | Chester |
| Postcode | CH65 0BA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD63 Cheshire West and Chester |
| Local authority | Cheshire West and Chester |
| Electoral ward | Central & Grange |
| Westminster constituency | Ellesmere Port and Bromborough |
| Delivery location | TLD6 Cheshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAY MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 11 May 2026 at 11:57 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/042971-2026
- 6 Mar 2026 at 15:06 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020518-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/042971-2026
  11th May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/020518-2026
  6th March 2026 - Tender notice on Find a Tender

## Notice URLs

- http://www.baymedia.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06646f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06646f.json.