---
title: "TEN-2526-043 (PA2023) Digital Tracking Tool"
ocid: "ocds-h6vhtk-066482"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066482"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066482.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066482.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "NEST CORPORATION"
published: "2026-03-06"
---

# TEN-2526-043 (PA2023) Digital Tracking Tool

Buyer: NEST CORPORATION  
Current stage: Tender  
OCID: ocds-h6vhtk-066482

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066482.json)

## Summary

Nest Corporation, a public authority in sub-central government, is seeking to procure a Digital Tracking Tool as part of their strategic redesign and optimisation of the Nest website. The tender, titled "TEN-2526-043 (PA2023) Digital Tracking Tool", focuses on acquiring insights into user behaviour to enhance user journey and content engagement. Situated in London, the procurement process is currently in the tender stage, with submissions to be received by 27th March 2026. This open procurement method allows businesses to compete under a below-threshold open competition, and interested parties can submit electronically via the provided platform.

This tender presents significant growth opportunities for businesses specialising in digital experience analytics, particularly those offering advanced behavioural insights and data integration capabilities. It is well-suited for SMEs with expertise in providing visual behavioural insights, session replay, heatmapping, and journey-level analysis. These capabilities are vital for improving user engagement and conversion on the Nest website. Companies experienced in technical consultancy services and possessing a secure and compliant data-handling environment, especially within regulated markets, are encouraged to submit their proposals and demonstrate how their solutions can address Nest Corporation's requirements effectively.

## Notice

The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour--specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.

### Lot Information

Lot 1

Renewal: Option to extend for up to three (3) additional one year periods.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020546-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Mar 2026 |
| Submission deadline | 27 Mar 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Apr 2026 - 30 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | £160,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEST CORPORATION |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services

### Codes

- 71621000 - Technical analysis or consultancy services

## Release History

- 6 Mar 2026 at 15:34 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020546-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/020546-2026
  6th March 2026 - Tender notice on Find a Tender

## Notice URLs

- https://nesttenders.ukp.app.jaggaer.com/web/login.shtml
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066482. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066482.json.