---
title: "B2B Marketing Attribution model"
ocid: "ocds-h6vhtk-066745"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066745"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066745.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066745.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ORDNANCE SURVEY LIMITED"
published: "2026-03-11"
---

# B2B Marketing Attribution model

Buyer: ORDNANCE SURVEY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-066745

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066745)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066745.json)

## Summary

Ordnance Survey Limited has completed the procurement process for a "B2B Marketing Attribution Model", focusing on enhancing its commercial capabilities across business-to-business (B2B) and business-to-government (B2G) sectors. This project falls under the 'Marketing Services' industry category and was awarded on the 11th of March 2026. The contract, set within the United Kingdom, spans from the 11th of March 2026 to the 31st of March 2027. The procurement method was a limited competition below the threshold, indicating a selective approach. StrategiQ Marketing Ltd, located in London, has been chosen as the supplier, heralding the award stage of the procurement process.

This project signifies substantial opportunities for businesses that specialise in marketing and data analytics, as it aims to develop a robust attribution model to elucidate marketing influence on commercial outcomes. Companies that excel in strategic marketing planning and data-driven solutions are well-positioned to benefit from this initiative. With the objective of optimising marketing channels and enhancing clarity across B2B purchase pathways, organisations offering innovative tools and services in marketing attribution can leverage this tender to establish or expand their footprint in the public sector.

## Notice

OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data - More Destinations - Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes. For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/021784-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Mar 2026 |
| Contract period | 11 Mar 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £67,620 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LIMITED |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STRATEGIQ MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 11 Mar 2026 at 13:52 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/021784-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/021784-2026
  11th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.os.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066745. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066745.json.