--- title: "Customer Relationship Management (CRM) and a Marketing Automation platform" ocid: "ocds-h6vhtk-06688b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06688b" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06688b.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06688b.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "PRIFYSGOL BANGOR / BANGOR UNIVERSITY" published: "2026-03-12" --- # Customer Relationship Management (CRM) and a Marketing Automation platform Buyer: PRIFYSGOL BANGOR / BANGOR UNIVERSITY Current stage: Tender OCID: ocds-h6vhtk-06688b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06688b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06688b.json) ## Summary Prifysgol Bangor, also known as Bangor University, has initiated a competitive flexible tender procedure seeking an enterprise-grade Customer Relationship Management (CRM) and Marketing Automation platform to revolutionise its student recruitment operations. The procurement process, currently in the tender stage, aims to centralise data into a cohesive engagement strategy. The tender, with a gross value of £4,341,600, focuses on software development services within the industry category of Customer Relationship Management. The procurement is open and governed by Welsh devolved regulations and is scheduled to close on 17th April 2026. Interested parties must ensure their submissions are electronically submitted by this deadline, with enquiries to close on 27th March 2026. This tender presents substantial opportunities for businesses that specialise in CRM software development and marketing automation. The process welcomes SMEs and encourages potential suppliers with strong economic stability, backed by comprehensive insurance coverage. The contract period spans five years beginning in July 2026, with possible extensions to maximise project outcomes and ensure ongoing service improvements. Businesses that can offer innovative enhancements and demonstrate value for money will find this procurement process an advantageous platform for growth. Solid functional requirements, including data architecture, marketing intelligence, and integration scopes, make this an ideal opportunity for those experienced in delivering sophisticated enterprise solutions. ## Notice The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy. ### Lot Information Lot 1 Options: If, during the term of the Contract, the Provider develops new or enhanced service features that improve outcomes, deliver additional public benefit, or offer demonstrable value for money to Bangor University and its Students, the Authority may elect to adopt these enhancements in accordance with the Procurement Act 2023 and the Contract's modification provisions. Any enhancements incorporated into the Contract will be subject to mutually agreed commercial terms and documented through the appropriate contract modification process. Renewal: 2 x 12 month extensions. Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/022403-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Mar 2026 | | Submission deadline | 17 Apr 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Jun 2026 - 30 Jun 2031 | | Recurrence | 2033-03-01 | ## Values | Field | Value | | --- | --- | | Tender value | £3,618,000 | | Lots value | £3,618,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | PRIFYSGOL BANGOR / BANGOR UNIVERSITY | | Locality | BANGOR | | Post town | Llandudno | | Postcode | LL57 2TR | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL3 North Wales | | ITL 3 | TLL32 Gwynedd | | Local authority | Gwynedd | | Electoral ward | Glyder | | Westminster constituency | Bangor Aberconwy | | Delivery location | TLL12 Gwynedd | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72212445 - Customer Relation Management software development services ## Release History - 12 Mar 2026 at 14:48 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022403-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/022403-2026 12th March 2026 - Tender notice on Find a Tender - https://etenderwales.ukp.app.jaggaer.com/home.html All tender documents are available on the etenderwales eProcurement portal. ## Notice URLs - http://www.bangor.ac.uk - https://etenderwales.ukp.app.jaggaer.com/home.html.ITTcode:itt_123694-CustomerRelationshipManagement(CRM)system - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06688b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06688b.json.