---
title: "BARB Audiences Subscription"
ocid: "ocds-h6vhtk-066956"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066956"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066956.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066956.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR CULTURE, MEDIA AND SPORT"
published: "2026-03-13"
---

# BARB Audiences Subscription

Buyer: DEPARTMENT FOR CULTURE, MEDIA AND SPORT  
Current stage: Award  
OCID: ocds-h6vhtk-066956

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066956)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066956.json)

## Summary

The procurement process was managed by the Department for Culture, Media and Sport, based at 100 Parliament Street, London. The contract, titled "BARB Audiences Subscription", falls under the services category and involves audience measurement services until March 2027. The recent stage of the procurement is completed, and the contract was awarded on 3rd December 2025 to Barb Audiences Limited. The procurement was direct and executed below the threshold without competition, reflecting the specialised nature of the required services. Key dates include the contract start date of 3rd December 2025 and its scheduled completion on 31st March 2027. This is a central government procurement, located in London, within the publishing services industry.

This tender offers specific opportunities for businesses in the media and audience measurement sectors, particularly those providing bespoke publishing services. Barb Audiences Limited, classified as a small or medium-sized enterprise (SME) based in London, was awarded the contract, highlighting opportunities for other SMEs in the service-based procurement market. The direct procurement method suggests potential for niche providers capable of delivering specialised services below competitive thresholds, indicating an appealing market for small to mid-sized firms seeking to expand their consultancy reach within the government procurement landscape.

## Notice

Barb Audience Measurement Service subscription (till March 2027)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022747-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Dec 2025 |
| Contract period | 3 Dec 2025 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £34,553 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR CULTURE, MEDIA AND SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BARB AUDIENCES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79970000 - Publishing services

## Release History

- 13 Mar 2026 at 10:09 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/022747-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/022747-2026
  13th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.dcms.gov.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066956. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066956.json.