---
title: "Sainsbury Centre - Brand Identity Brief"
ocid: "ocds-h6vhtk-066ad6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066ad6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066ad6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066ad6.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EAST ANGLIA"
published: "2026-03-16"
---

# Sainsbury Centre - Brand Identity Brief

Buyer: UNIVERSITY OF EAST ANGLIA  
Current stage: Award  
OCID: ocds-h6vhtk-066ad6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066ad6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066ad6.json)

## Summary

The University of East Anglia has completed the procurement process for the "Sainsbury Centre - Brand Identity Brief" project, aimed at developing a refreshed brand identity for the Sainsbury Centre for Visual Arts. This procurement falls under the marketing services category and was conducted via a direct procurement method, below threshold without competition. The contract commenced on 12 February 2026 and is scheduled to conclude on 17 November 2026. Located at Norwich Research Park in Norwich, UKH15, the buying organisation sought a brand identity specialist with experience in global arts, culture, and heritage, particularly international museums. The awarded supplier, North Associates Ltd, signifies the active stage of the procurement process, as marked by the recent publication of the contract notice on 16 March 2026.

This tender presents significant growth opportunities for businesses specialising in brand identity development within the arts, culture, and heritage sectors. Large firms proficient in creating comprehensive brand guidelines and brand ecosystems are particularly well-positioned to leverage such opportunities. With a contract value of £97,014, the collaboration with the University of East Anglia allows businesses to expand their portfolios and strengthen their presence in the public authority domain. Businesses with a focus on international museum experiences and delivering new visual identities will find this tender especially advantageous, enhancing their competitive edge in the industry.

## Notice

The Sainsbury Centre (SCVA) are seeking a supplier to support with the development of a refreshed brand identity that: - Activates design and written language - Celebrates the sense of pride and community - Creates a practical brand ecosystem. This contract seeks to appoint a brand identity specialist with global arts, culture and heritage sector experience, specifically international museum experience to deliver a new visual identity, comprehensive brand guidelines and a brand language guide.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023422-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Feb 2026 |
| Contract period | 12 Feb 2026 - 17 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £97,014 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EAST ANGLIA |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR4 7TJ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | University |
| Westminster constituency | Norwich South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NORTH ASSOCIATES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 16 Mar 2026 at 11:41 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/023422-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/023422-2026
  16th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://uea.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066ad6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066ad6.json.