---
title: "Audience Testing - General Admission Online Ticketing"
ocid: "ocds-h6vhtk-066b02"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b02"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066b02.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066b02.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "SCIENCE MUSEUM GROUP"
published: "2026-04-01"
---

# Audience Testing - General Admission Online Ticketing

Buyer: SCIENCE MUSEUM GROUP  
Current stage: Tender  
OCID: ocds-h6vhtk-066b02

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b02)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066b02.json)

## Summary

The Science Museum Group is inviting bids for the "Audience Testing - General Admission Online Ticketing" procurement project. Located in London and focusing on public authority as part of central government, this tender seeks to appoint a supplier to test an updated online booking system across its museum website. The aim is to gather feedback from target audiences to refine the user experience before the launch in July 2026. This procurement is currently in the tender stage, with a submission deadline by 7 April 2026 at 17:00 BST. The procurement method adopted is an open competition, suitable for tenders below the threshold, specifically for service-related contracts. The project contract period is set from 13 April 2026 to 31 August 2026.

This tender presents substantial business growth opportunities for companies specialising in data services, research services, research and development consultancy services, and museum services. Businesses focusing on improving digital interfaces and user experience testing are ideally suited to engage with this contract. Successful bidders can leverage this opportunity to enhance their portfolios by providing valuable input into a high-profile project within the museum sector, potentially leading to further collaborations with the Science Museum Group. The procurement process's open competition format ensures a level playing field, making it accessible for various business sizes to participate actively.

## Notice

As part of the General Admission Online Ticketing Project, the Science Museum Group (SMG) will be updating the way general visitors book tickets across our museum website. As part of this, SMG wishes to appoint a Supplier to test an early version of the refreshed online booking journey with target audiences. By gathering feedback from our target audiences during the development process we want to identify and address any potential useability issues before our July 2026 launch date and beyond.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030313-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2026 |
| Submission deadline | 7 Apr 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 12 Apr 2026 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,000 |
| Lots value | £10,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCIENCE MUSEUM GROUP |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 2DD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 92 - Recreational, cultural and sporting services

### Codes

- 72300000 - Data services
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 92521000 - Museum services

## Release History

- 1 Apr 2026 at 11:24 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030313-2026
- 16 Mar 2026 at 17:45 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023762-2026
- 16 Mar 2026 at 13:11 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023492-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/030313-2026
  1st April 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/023762-2026
  16th March 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/023492-2026
  16th March 2026 - Tender notice on Find a Tender

## Notice URLs

- https://in-tendhost.co.uk/sciencemuseumgroup/aspx/Home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b02. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066b02.json.