---
title: "BT406 - Advertising Consultancy Services"
ocid: "ocds-h6vhtk-066b26"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b26"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066b26.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066b26.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WESTMINSTER CITY COUNCIL"
published: "2026-03-16"
---

# BT406 - Advertising Consultancy Services

Buyer: WESTMINSTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-066b26

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b26)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066b26.json)

## Summary

Westminster City Council has successfully completed the procurement of advertising consultancy services, with Adfolio Limited being awarded the contract to support the development and delivery of Out of Home (OOH) and Digital OOH advertising assets. The process was conducted as a limited competition, below threshold, focusing on providing advertising solutions in cities with complex built environments. This procurement, tagged under the advertising and marketing services industry, was part of the award stage with a contract duration from 17th March 2026 to 2nd March 2027 in London, United Kingdom. The contract holds a gross value of £118,000.80 with a signed agreement dating back to 18th February 2026.

This tender offers substantial opportunities for businesses specialising in advertising services, especially those adept in integrating advertising structures within sensitive urban environments. Companies with expertise in securing planning permissions and designing commercially viable advertising solutions will find this contract particularly rewarding. Moreover, as the procurement involved a limited competition below threshold, SMEs focusing on advertising management and campaign services could effectively leverage their agile capabilities to compete in future similar tenders within the London market, thereby fostering business growth.

## Notice

To procure a specialist organisation to advise and support the Council on the development and delivery of a new network of Out of Home (OOH) and/or Digital Out of Home (DOOH) advertising assets. 1. Identifying and delivering commercially viable OOH and DOOH advertising in cities that have complex and sensitive built environments. 2. Designing and integrating advertising structures within the public realm. 3. Securing planning permission for adverts within complex, built environments.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023561-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Feb 2026 |
| Contract period | 17 Mar 2026 - 2 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £99,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WESTMINSTER CITY COUNCIL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1E 6QP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADFOLIO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 16 Mar 2026 at 14:31 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/023561-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/023561-2026
  16th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.westminster.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066b26. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066b26.json.