---
title: "Digital Behaviour Change Reward Programme"
ocid: "ocds-h6vhtk-066c7d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066c7d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066c7d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066c7d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BUCKINGHAMSHIRE COUNCIL"
published: "2026-03-17"
---

# Digital Behaviour Change Reward Programme

Buyer: BUCKINGHAMSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-066c7d

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066c7d.json)

## Summary

Buckinghamshire Council has completed the procurement process for a "Digital Behaviour Change Reward Programme" aimed at promoting positive lifestyle changes through technology. This programme falls under the services category and focuses on active travel and health, encouraging healthier lifestyle choices to combat obesity. Located in Aylesbury, United Kingdom, the contracting authority used a limited procurement method due to the below-threshold nature of the competition. The contract commenced on 1st January 2026 and runs until 31st December 2028, with the potential for a two-year extension depending on performance. The contract value is £122,685, with a gross amount of £147,222.

This tender represents an invaluable opportunity for businesses in the health services sector, particularly those offering innovative digital solutions aimed at lifestyle changes. Small to medium enterprises (SMEs), like BetterPoints, who successfully secured the contract, demonstrate the viability for similar sized businesses to achieve growth by engaging with public sector initiatives. Companies specialising in behavioural technology solutions will particularly benefit from partnerships like this, leveraging their expertise to assist public authorities in meeting health-related objectives and gaining exposure to wider markets.

## Notice

Buckinghamshire Council is seeking to commission a behaviour change digital reward programme that takes a forward-thinking, technology enabled approach to promoting positive lifestyle changes. The programme will take a systems-based approach to behaviour change which works across active travel and health, recognising shared aims of encouraging people to be more active to tackle obesity. Incentivising and rewarding people for making healthier lifestyle choices and sustaining them in the long-term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024164-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Jan 2026 |
| Contract period | 1 Jan 2026 - 31 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £122,685 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BUCKINGHAMSHIRE COUNCIL |
| Locality | AYLESBURY |
| Post town | Hemel Hempstead |
| Postcode | HP19 8FF |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ13 Buckinghamshire |
| Local authority | Buckinghamshire |
| Electoral ward | Aylesbury North West |
| Westminster constituency | Aylesbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BETTERPOINTS |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85140000 - Miscellaneous health services

## Release History

- 17 Mar 2026 at 15:02 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/024164-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/024164-2026
  17th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066c7d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066c7d.json.