---
title: "Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)"
ocid: "ocds-h6vhtk-066d46"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066d46"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066d46.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066d46.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BRITISH COUNCIL"
published: "2026-03-18"
---

# Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

Buyer: BRITISH COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-066d46

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066d46.json)

## Summary

The British Council is currently in the tender update stage for the Global Media & Marketing Services Ecosystem, aiming to appoint a single Global Lead media agency that can handle global paid media services across various sectors including English, Exams, and Cultural Engagement. This tender, classified under market research and advertising and marketing services, is valued at £150 million gross and covers services for the entire UK. Interested parties should note key deadlines, such as the expression of interest due on 17 April 2026 at 14:00 BST. The procurement process is selective and follows a competitive flexible procedure, with potential suppliers being shortlisted based on mandatory requirements and technical capability to proceed to Phase 2 of the Invitation to Tender.

This tender represents a substantial opportunity for businesses specialising in media and marketing services to enhance their growth by forming a strategic partnership with the British Council. Companies with strengths in creative, performance, and media services are well-positioned to compete and meet the Council's requirements. The contract offers significant scope for business development over its term, including possible extensions up to three additional years. Enterprises capable of deploying specialist partners under an Exception Policy and those with China carve-out expertise may find particularly relevant opportunities. The selective procurement method is designed to ensure competitively robust submissions, rewarding high-quality and cost-effective proposals.

## Notice

2.1 The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024715-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2026 |
| Submission deadline | 27 Mar 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Sep 2026 - 1 Oct 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £125,000,000 |
| Lots value | £125,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services

## Release History

- 18 Mar 2026 at 14:59 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024715-2026
- 18 Mar 2026 at 11:37 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024487-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/024715-2026
  18th March 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/024487-2026
  18th March 2026 - Tender notice on Find a Tender
- https://tap.tcsapps.com/tap2/#/bc-supplier-registration
  Please register our procurement portal and search for the event reference ITT1032909

## Notice URLs

- http://www.britishcouncil.org
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066d46. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066d46.json.