---
title: "Anya App (Latch Aid)"
ocid: "ocds-h6vhtk-066e23"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066e23"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066e23.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066e23.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORTH NORTHAMPTONSHIRE COUNCIL"
published: "2026-03-18"
---

# Anya App (Latch Aid)

Buyer: NORTH NORTHAMPTONSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-066e23

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066e23)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066e23.json)

## Summary

North Northamptonshire Council has awarded a contract for the extension of the Anya App, developed by LatchAid Ltd, under the Family Hubs & Start for Life Programme. This procurement process is identified as 'ocds-h6vhtk-066e23-024841-2026' and is classified within the health services industry category, focusing on services related to parenting and maternity support. The contracting process, marked by a direct procurement method below threshold without competition, was completed on 9 March 2026, and the contract is valued at £54,840 including VAT (£45,700 base). The service will be delivered across North Northamptonshire (region UKF25) and aims to provide comprehensive digital support to families, incorporating AI-driven guidance and access to certified lactation consultants over two years, from 15 June 2026 to 14 June 2028.

This tender offers substantial growth opportunities for small and medium enterprises in health services that focus on digital solutions for maternal and child health. Companies with expertise in artificial intelligence applications, health care digitalisation, and community engagement services can leverage similar tenders to expand their business portfolio. LATCHAID LTD, as a small enterprise, exemplifies the potential benefits from partnerships with local councils, ensuring innovation and targeted support delivery to the community. The seamless integration of digital resources with local Family Hub offers demonstrates how businesses can effectively enhance service offerings and partake in long-term community health initiatives, encouraging similar businesses to explore collaborative digital health solutions.

## Notice

The Family Hubs & Start for Life Programme extends LatchAid Ltd/ANYA to continue to deliver their digital service for PS45,700 + VAT (Total PS54,840). This contract extends the provision for a further 2 years, ensuring continuity of support for all families in North Northamptonshire. The app provides premium access for parents, carers, and healthcare professionals, including: * 24/7 evidence-based guidance and AI-driven support. * Escalation to International Board Certified Lactation Consultants (IBCLCs) for one-to-one support. * 3D latch animations and practical resources on feeding and early parenting. * Peer and professional communities moderated by specialists. * Integration of local Family Hub offers and signposting. * Enhanced reporting through monthly data packs and a bespoke Power BI dashboard.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024841-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 Mar 2026 |
| Contract period | 14 Jun 2026 - 14 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £45,700 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTH NORTHAMPTONSHIRE COUNCIL |
| Locality | CORBY |
| Post town | Northampton |
| Postcode | NN17 1QG |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF25 North Northamptonshire |
| Local authority | North Northamptonshire |
| Electoral ward | Lloyds |
| Westminster constituency | Corby and East Northamptonshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LATCHAID |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 18 Mar 2026 at 16:59 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/024841-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/024841-2026
  18th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://anya.health/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066e23. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066e23.json.