--- title: "Advertising & Media Buying" ocid: "ocds-h6vhtk-066f47" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066f47" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066f47.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066f47.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "CABINET OFFICE" published: "2026-03-19" --- # Advertising & Media Buying Buyer: CABINET OFFICE Current stage: Planning OCID: ocds-h6vhtk-066f47 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066f47) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-066f47.json) ## Summary The Cabinet Office is planning a procurement for advertising and media buying services, under an Open Contracting Data Standard tender process. This initiative, titled "Advertising & Media Buying," is part of the Government Recruitment Service's efforts to enhance talent attraction across the UK Civil Service. The contracting process is currently in the planning stage, with an indicative timeline anticipated for tender commencement in mid-April 2026, and the award expected in early June 2026. The procurement belongs to the services category, specifically targeting advertising and marketing services, with a substantial contract value estimated at just under £5 million. The main delivery is to be within the United Kingdom. This tender presents significant opportunities for businesses specialising in advertising, media buying, and creative design, particularly those with a broad reach across diverse media platforms. Companies that can provide comprehensive campaign planning, expert advice, and creative development while maintaining adaptability to fluctuating workflow demands will find this procurement promising. Registered suppliers within the RM6124 Communications Marketplace framework will have an advantage, as the tender could proceed through this route, coordinated by Crown Commercial Services or the Cabinet Office & HM Treasury Commercial Team. Businesses ready to engage in large-scale, flexible media campaigns and meet government accessibility standards will be well-suited for this opportunity. ## Notice Government Recruitment Service will soon be seeking a contract which can provide standard advertising and media buying services, whilst retaining some small elements of creative execution to further drive and enhance talent attraction optimising our centralised recruitment service. The contract value is anticipated to be just under PS5 million with a potential contract duration of *36 months (3 years) with an additional 12 months (1 year) contract extension. *To note, timescales are subject to change. There are 4 main areas within scope which include but are not limited to: Media planning, negotiating and buying Offering attraction strategy advice Media advertising such as print, digital, social Offering market insight A broad reach is required, therefore the supplier is expected to have the ability to access more than 140+ different media options. Requirements may include, but are not limited to the following: - Print press - Recruitment directory online and print (to support job posting onto sites, an example being for Times Top 100) - Television advertisements - Radio commercials or podcasts - Digital and social media posting - Digital and social media content creation - Billboards and poster boards - Job Board posting - Promotional materials - this includes flyers, brochures and posters (excludes all merchandise/memorabilia such as mugs/pens etc) - Promotional event advertising - Research / market insight - specifically linked to advertising (e.g offering geographical insight or research to aid media buying) - Creative development - such as photoshoots, videos - Create content for the Civil Service Fast Stream website, hosted on the Civil Service Careers website. - The supplier must have an understanding and the ability to ensure all content (including creative aspects) conform to Government Accessibility Standards. - Branding (EVP) development for Fast Stream specifically. As well as: Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, search engines, programmatic advertising and channels Providing expert advice on the most suitable forms/types of media/messaging to include or utilise Provide in-campaign performance reporting Providing bespoke copy production, copy-writing, copy editing and creative input, as required Working with media providers to ensure that advertising campaigns are delivering Working with other third-parties is permissible for the sole purpose of meeting advertising requirements It's not possible to predict the volume of work that the supplier can expect to receive. However, it is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. We can say that historically the average number of campaigns commissioned per annum is circa 200 (averaging 17 per month). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. The contract awarded will include no obligation on the buyer regarding minimum spend or work volume. Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. If you are not already registered you will need to visit the following webpage to register as a new supplier: https://supplierregistration.cabinetoffice.gov.uk/dps Crown Commercial Services or Cabinet Office & HM Treasury Commercial Team may coordinate the procurement on behalf of Government Recruitment Service. ### Lot Information Lot 1 Introduction Please note, there is no commitment or guarantee that procurement activity will go ahead, this procurement is subject to internal approvals. This note is therefore intended for information purposes. The purpose of this note is to alert potential suppliers of a possible opportunity that may be of interest. Government Recruitment Service (GRS) falls within the Government People Group (GPG) which is hosted by the Cabinet Office. GRS is delivering a centralised recruitment service across the core UK Civil Service and some wider public sector organisations. We may seek a contract which can provide standard advertising and media buying services, whilst retaining some small elements of creative execution to further drive and enhance talent attraction optimising our centralised recruitment service. Scope of the requirement: The contract value is anticipated to be just under PS5 million with a potential contract duration of *36 months (3 years) with an additional 12 months (1 year) contract extension. We will be seeking a contract which can provide advertising, media buying with some aspects of creative design services for Government Recruitment Service and Civil Service Fast Stream and Emerging Talent. *To note, timescales are subject to change. There are 4 main areas within scope which include but are not limited to: Media planning, negotiating and buying Offering attraction strategy advice Media advertising such as print, digital, social Offering market insight A broad reach is required, therefore the supplier is expected to have the ability to access more than 140+ different media options. Requirements may include, but are not limited to the following: -Print press -Recruitment directory online and print (to support job posting onto sites, an example being for Times Top 100) -Television advertisements -Radio commercials or podcasts -Digital and social media posting -Digital and Social media content creation -Billboards and poster boards -Job Board posting -Promotional materials - this includes flyers, brochures and posters (excludes all merchandise/memorabilia such as mugs/pens etc) Promotional event advertising -Research / market insight - specifically linked to advertising (eg offering geographical insight or research to aid media buying) -Creative development - such as photoshoots, videos -Create content for the Civil Service Fast Stream website, hosted on the Civil Service Careers website. -An understanding and ability to ensure all content (including creative aspects) conform to Government Accessibility Standards. -Branding (EVP) development for Fast Stream specifically. As well as: - Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, Search Engines, programmatic advertising and channels - Providing expert advice on the most suitable forms/types of media/messaging to include or utilise - Provide in-campaign performance reporting - Providing bespoke copy production, copy-writing, copy editing and creative input, as required - Working with media providers to ensure that advertising campaigns are delivering - Working with other third-parties is permissible for the sole purpose of meeting advertising requirements Volume: It's not possible to predict the volume of work that the supplier can expect to receive. However, it is not uncommon for workflow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. We can say that historically the average number of campaigns commissioned per annum is circa 200 (averaging 17 per month). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. The contract awarded will include no obligation on the buyer regarding minimum spend or work volume. Potential Route to Market & how to register: Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. Crown Commercial Services or Cabinet Office & HM Treasury Commercial Team may coordinate the procurement on behalf of Government Recruitment Service. What you need to do: If you are not already registered you will need to visit the following webpage to register as a new supplier: https://supplierregistration.cabinetoffice.gov.uk/dps Register to increase your visibility to thousands of government buyers. Indicative timeline: Dates are subject to change, therefore this timeline is for indicative purposes only ITT launch; mid April 2026 (inc. period open for clarification questions) ITT close; early May 2026 Evaluation & internal approvals: Mid May to early June 2026 Contract award early June 2026 Other information: Potential suppliers will not be prejudiced by any response to this PIN and a response is not expected. This PIN does not formally signify the beginning of a procurement and does not constitute a commitment by the Government Recruitment Service to undertake any procurement exercise. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/025315-2026 | | Notice type | Planning Notice | | Procurement type | Dynamic | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Mar 2026 | | Submission deadline | Not specified | | Future notice date | 12 Apr 2026 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £4,900,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CABINET OFFICE | | Locality | LONDON | | Post town | South West London | | Postcode | SW1A 2AS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342200 - Promotional services ## Release History - 19 Mar 2026 at 15:14 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/025315-2026 ## Notice URLs - https://supplierregistration.cabinetoffice.gov.uk/dps - https://www.gov.uk/government/organisations/cabinet-office/about ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066f47. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066f47.json.