---
title: "Econometric Modelling"
ocid: "ocds-h6vhtk-066f54"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066f54"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-066f54.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-066f54.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT UK EAST MIDLANDS LIMITED"
published: "2026-03-19"
---

# Econometric Modelling

Buyer: TRANSPORT UK EAST MIDLANDS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-066f54

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## Summary

Transport UK East Midlands Limited, operating as a private utility, has completed the award stage for an econometric modelling contract in London, United Kingdom. This contract, titled "Econometric Modelling," focuses on the development of a statistical model to evaluate marketing effects on sales, factoring in external components to assess expenditure against return on investment (ROI). The direct award procurement method was employed, justified by intellectual property rights that are exclusive to Spark Foundry Limited, a large-scale supplier. The contract, valued at £420,000 gross, is set to commence on 3rd April 2026, with a potential extension up to 31st August 2028. The procurement is tagged under the services category, particularly targeting advertising and marketing services along with sales, marketing and business intelligence software packages.

This contract offers growth opportunities for businesses specialising in econometric modelling and marketing effectiveness. Given the direct award nature, companies holding exclusive intellectual property related to the econometric model, like Spark Foundry Limited, are particularly well-suited. Businesses equipped to provide high-level consulting and analytics services regarding marketing strategies and ROI assessments can benefit from similar future opportunities. Such engagements demand firms to have a strong presence in the UK's advertising and marketing domain, providing tailored solutions in line with the contract's detailed specifications. The contract allows for potential extensions and additional testing, which could lead to further collaboration opportunities for specialised firms in marketing analytics and econometric solutions.

## Notice

Econometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI.

### Procurement Information

Direct award is the appropriate course of action due to the justification of intellectual property and that a change in supplier would result in outcomes that are different from the existing services. Spark Foundry own the model which is used to measure the effectiveness of marketing activity and moving suppliers before any nationalised strategy is known would create significant duplicate build costs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025361-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Mar 2026 |
| Contract period | 2 Apr 2026 - 31 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £350,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT UK EAST MIDLANDS LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 3AG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPARK FOUNDRY |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 79340000 - Advertising and marketing services

## Release History

- 19 Mar 2026 at 15:42 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/025361-2026
- 19 Mar 2026 at 15:25 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/025334-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/025361-2026
  19th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/025334-2026
  19th March 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.publicisgroupe.com/en/services/connected-media

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-066f54. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-066f54.json.