---
title: "SE1246 Organisational Narrative Development"
ocid: "ocds-h6vhtk-06745e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06745e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06745e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06745e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SPORT ENGLAND"
published: "2026-03-25"
---

# SE1246 Organisational Narrative Development

Buyer: SPORT ENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-06745e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06745e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06745e.json)

## Summary

The recent contracting process led by Sport England, based in Loughborough, United Kingdom, focuses on organisational narrative development within the marketing management consultancy services industry. This contract, awarded under tender ID SE1246, involves activating a new brand positioning for Sport England, enhancing communication and stakeholder engagement. The process, concluding with an award on 25th March 2026, involved a direct procurement method, justified by the specialised prior experience and unique insights of Undivided Limited. The contract commences on 1st April 2026, with an end date of 31st August 2026, highlighting Sport England's commitment to facilitating strategic communication improvements.

This contract offers a valuable opportunity for businesses specialising in brand narrative and activation services, especially those with existing knowledge in sport-related strategies and organisational branding. While the procurement was directly awarded to Undivided Limited due to their existing relationship and expertise, similar projects offer chances for other businesses to demonstrate their proficiency in marketing consultancy to public authorities. SMEs with innovative solutions in brand strategy could look to future initiatives from similar governmental organisations to expand their service offerings.

## Notice

Sport England requires specialist brand narrative and activation services to embed and activate a new brand positioning across Sport England. The key deliverables include: mobilisation of the Medium Term Plan strategy The main purpose of the work is to ensure the new brand narrative is consistently understood, adopted and brought to life across communications, culture, teams and stakeholders, signalling a confident new strategic chapter and maximising engagement and impact.

### Procurement Information

This requirement meets the criteria above because Undivided Ltd delivered Phase 1 of the brand narrative work and therefore has unique, in-depth knowledge of Sport England's strategy, positioning, stakeholders and organisational context. This continuity is critical to ensure the integrity, consistency and effective activation of the brand narrative as it moves into a broader and more complex Phase 2 scope. The expanded programme builds directly on intellectual property, strategic thinking and relationships established in Phase 1, meaning Undivided is uniquely placed to deliver the work efficiently, coherently and at pace.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027579-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Mar 2026 |
| Contract period | 31 Mar 2026 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £105,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SPORT ENGLAND |
| Locality | LOUGHBOROUGH |
| Post town | Leicester |
| Postcode | LE11 3QF |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNDIVIDED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 25 Mar 2026 at 18:32 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/027579-2026
- 25 Mar 2026 at 18:31 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/027578-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/027579-2026
  25th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/027578-2026
  25th March 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06745e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06745e.json.