---
title: "Orthodontic Dental Services in Norfolk [Direct Award Process C]"
ocid: "ocds-h6vhtk-0674b6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0674b6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0674b6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0674b6.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS NORFOLK & WAVENEY INTEGRATED CARE BOARD"
published: "2026-03-26"
---

# Orthodontic Dental Services in Norfolk [Direct Award Process C]

Buyer: NHS NORFOLK & WAVENEY INTEGRATED CARE BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-0674b6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0674b6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0674b6.json)

## Summary

NHS Norfolk & Waveney Integrated Care Board is in the process of awarding a PDS contract for the provision of orthodontic dental services in Norfolk. The contracting process follows the Provider Selection Regime (PSR) under the Health Care Services Regulations 2023, distinct from the Procurement Act 2023. The aim is to award the contract to Smile Orthodontics through a direct award procedure. The intended contract will commence on 1st April 2027 and conclude on 31st March 2037, with a total estimated value of £10,256,100.60 over the 10-year period. Interested providers must make any representations by 10th April 2026, as the standstill period has begun following the publication of the award notice.

This tender represents a substantial opportunity for businesses specialising in orthodontic services to establish themselves in Norfolk. With the emphasis on quality, innovation, and improved access to services, the contract offers a long-term engagement with the potential for steady revenue over a decade. Companies that can demonstrate a commitment to service sustainability, collaboration, and reducing health inequalities are well-suited to compete in such procurement processes. The direct award without prior publication allows incumbent providers like Smile Orthodontics, who satisfy the original contract's requirements and have demonstrated high-performance standards, to continue delivering services with confidence.

## Notice

NHS Norfolk & Waveney Integrated Care Board (ICB) are awarding a PDS contract for the Provision of Orthodontic Dental Services in Norfolk.

### Lot Information

Lot 1

The contract is to deliver Orthodontic Dental Services in Norfolk.

NHS Norfolk & Waveney ICB intends to award a contract to the existing provider Smile Orthodontics via Direct Award Process C as described in Regulation 9 of the Health Care Services (Provider Selection Regime) Regulations 2023.

There is no considerable change to the contract or nature of the service. The current providers are meeting all requirements and expectations of the service and performing at a high standard and are likely to meet the requirements of the contract going forwards. 

The contract start date is 1st April 2027 for a period of 10 Years until 31st March 2037.

The total lifetime value of the contract is estimated to be at a value of PS10,256,100.60 (PS1,025,610.06 per annum) over the 10 year period and will be subject to DDRB uplift.

### Procurement Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Procurement Act 2023 do not apply to this award. The standstill period begins on the day after the publication of this notice.

Representations by providers must be made to decision makers by 2400hrs (Midnight) 10th April 2026 to the following email address: nwicb.dentalnorfolkandwaveney@nhs.net

This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027751-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Jan 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £10,256,100 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS NORFOLK & WAVENEY INTEGRATED CARE BOARD |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR1 2DH |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | Lakenham |
| Westminster constituency | Norwich South |
| Delivery location | TLH15 Norwich and East Norfolk |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMILE ORTHODONTICS |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85131100 - Orthodontic services

## Release History

- 26 Mar 2026 at 10:28 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/027751-2026

## Notice URLs

- https://www.england.nhs.uk/commissioning/how-commissioning-is-changing/nhs-provider-selection-regime/independent-patient-choice-and-procurement-panel/
- https://www.improvinglivesnw.org.uk/about-us/our-nhs-integrated-care-board-icb/icb-contact/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0674b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0674b6.json.