---
title: "RBGKEW1531 - Email Marketing System"
ocid: "ocds-h6vhtk-067717"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-067717"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-067717.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-067717.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2026-03-27"
---

# RBGKEW1531 - Email Marketing System

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-h6vhtk-067717

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-067717.json)

## Summary

The Royal Botanic Gardens Kew, a public authority under central government, has awarded a contract for an Email Marketing System, titled "RBGKEW1531 - Email Marketing System." This procurement falls under the services category, specifically marketing services, and covers several regions across the United Kingdom. The procurement's legal basis is documented under the UKPGA 2023/54 and was conducted through a direct award method, below threshold, without competition. The contract has been signed with Dotdigital EMEA Limited, an SME based in London, and commenced on 1 April 2026, running initially until 31 March 2027, with the potential for extension by another year.

This procurement provides growth opportunities for businesses specialising in digital marketing services. Companies with expertise in managing email marketing platforms and supporter data could find similar opportunities in future tenders from government bodies and other public sector entities. The direct award method indicates a streamlined procurement process, suitable for businesses with established credibility and existing relationships with the public sector. Such opportunities may particularly benefit SMEs capable of offering innovative solutions that align with stringent procurement requirements within this industry category.

## Notice

Email marketing platform, for sending essential communications and adequately manage supporter data. Route to Market : Direct Award

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028753-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Mar 2026 |
| Contract period | 31 Mar 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £70,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | KEW GREEN |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DOTDIGITAL EMEA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 27 Mar 2026 at 16:48 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/028753-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/028753-2026
  27th March 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-067717. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-067717.json.