--- title: "West Northamptonshire Council - Future advertising estate potential" ocid: "ocds-h6vhtk-067830" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-067830" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-067830.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-067830.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "WEST NORTHAMPTONSHIRE COUNCIL" published: "2026-03-30" --- # West Northamptonshire Council - Future advertising estate potential Buyer: WEST NORTHAMPTONSHIRE COUNCIL Current stage: Planning OCID: ocds-h6vhtk-067830 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-067830) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-067830.json) ## Summary West Northamptonshire Council is in the planning stage of a tender for the development of its advertising estate, with an aim to optimise both digital and physical assets across various formats. The council is conducting a preliminary market engagement, inviting suppliers to provide feedback that will help shape future procurement strategies. The opportunity falls under the services category for advertising and marketing, with a focus on innovative revenue generation methods across the council's assets, including EV chargers and guerrilla advertising spaces. Interested parties are encouraged to submit their responses by 17th April 2026, with potential workshops scheduled between 27th April and 1st May 2026. This tender offers businesses significant growth opportunities, particularly for those specialising in media, advertising, digital integration, and sustainability. Small and medium-sized enterprises (SMEs) that can offer innovative solutions such as digital advertising formats, sustainable technologies, or scalable commercial models are ideal candidates. By engaging in this process, businesses can establish long-term partnerships and contribute to potential revenue streams worth £3-£4 million over the next decade. The focus on digitisation and modern contracts makes this an attractive prospect for firms positioned to leverage emerging advertising technologies and market demands. ## Notice West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire's advertising estate. WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate PS3-PS4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models. WNC seeks supplier insight regarding: * Digitisation of 6-sheet assets and commercial models for revenue share * Lamppost banner management and procurement approaches * Opportunities for large-format digital sites and identification of viable locations * Website and email advertising integration to support income and communication objectives * EV chargers with integrated advertising as part of a sustainability strategy * Commercial opportunities in bus stations and council-owned totems * Guerrilla and temporary advertising to activate unused public spaces The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach. ### Planning Information West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to gather supplier feedback to inform the future procurement and development of WNC’s advertising estate. To express your interest and support us with this market exercise please email craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026 or procurement@westnorthants.gov.uk and we will provide a copy of our questionnaire by return. Completed questionnaires must be returned by email to craig.forsyth@westnorthants.gov.uk by Tuesday 17 April 2026. Following receipt of the questionnaires, a maximum of 5 respondents will be invited to attend separate workshop sessions to present and discuss their responses. A decision will then be made internally on the best procurement approach. The timetable is provided below: Stage Deadline for receipt of responses to Pre-Market Engagement - 17.04.26 Workshop Week - 27.04.26 to 01.05.26 Participation in this engagement is voluntary and will not prejudice or advantage any organisation in any future procurement process. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/029347-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Mar 2026 | | Submission deadline | Not specified | | Future notice date | 27 Apr 2026 | | Award date | Not specified | | Contract period | 31 Aug 2026 - 1 Sep 2033 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST NORTHAMPTONSHIRE COUNCIL | | Locality | NORTHAMPTON | | Post town | Northampton | | Postcode | NN1 1ED | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | Castle | | Westminster constituency | Northampton North | | Delivery location | TLF24 West Northamptonshire | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 30 Mar 2026 at 16:32 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/029347-2026 - 30 Mar 2026 at 15:20 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/029282-2026 - 30 Mar 2026 at 15:12 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/029270-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/029347-2026 30th March 2026 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/029282-2026 30th March 2026 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/029270-2026 30th March 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents - https://www.westnorthants.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-067830. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-067830.json.