---
title: "Creative Testing"
ocid: "ocds-h6vhtk-0678ec"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0678ec"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0678ec.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0678ec.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CABINET OFFICE"
published: "2026-03-31"
---

# Creative Testing

Buyer: CABINET OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-0678ec

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0678ec)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0678ec.json)

## Summary

The Cabinet Office, located in London, United Kingdom, has completed the procurement stage for a contract titled "Creative Testing" under the category of market research services. The contract involves providing specialist services that include survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. This procurement process was conducted using a direct method, specifically below the threshold and without competition. Key upcoming dates include the scheduled future signature date due by 1 April 2026, and the contract period starts on 8 April 2026, lasting until 31 March 2027.

This tender presents substantial business growth opportunities for companies specialising in creative testing services, particularly those capable of conducting expedited and robust RCT methodologies. The requirements necessitate expertise in mobile recruitment and measuring attitudinal shifts within short turnarounds. With the contract being awarded to Swayable, a small and medium-sized enterprise (SME) based in Brooklyn, United States, other SMEs with similar capabilities and expertise may find themselves well-positioned to compete in similar tenders in the future. Moreover, the focus on reaching specific audience segments such as "Grafting Realists" and "Striving Moderates" provides a unique opportunity for market research businesses to tailor their services for high-impact governmental communications projects.

## Notice

Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029580-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 31 Mar 2026 |
| Contract period | 7 Apr 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £14,695 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SWAYABLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 31 Mar 2026 at 11:18 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/029580-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/029580-2026
  31st March 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0678ec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0678ec.json.