---
title: "EU_1041 - Framework for influencers and UGC content creation"
ocid: "ocds-h6vhtk-0679cf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0679cf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0679cf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0679cf.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2026-06-10"
---

# EU_1041 - Framework for influencers and UGC content creation

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-0679cf

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## Summary

The British Council has completed a procurement process titled "EU_1041 - Framework for influencers and UGC content creation" aimed at establishing a framework for user-generated content (UGC) creation agencies and influencer representation. This public authority, classified under sub-central government, operates from London, United Kingdom. The procurement falls under the services category, with a specific focus on advertising and marketing services, as classified by the CPV code 79340000. The process, conducted using an open and competitive flexible procedure, concluded with the awarding of contracts on 10th June 2026, with the contract period set from 1st July 2026 to 30th June 2028, and potential renewals every two years up to 2034. Key suppliers awarded include Addclick SA and The Backstory Lab, among others, signifying a comprehensive selection of both SMEs and larger firms from various countries including Greece, Spain, and the Czech Republic.

This procurement offers substantial opportunities for businesses involved in the digital marketing and content creation sectors, particularly those capable of crafting engaging marketing strategies and influencer campaigns. Companies that specialise in innovative UGC content and have the capability to scale operations across multiple regions in Europe are ideally positioned to benefit from the framework. The contractual arrangement allows for significant growth prospects for SMEs like SHOWUP LP and established entities such as ONLYTHEJUICE CONSULTING SL, as the framework is designed to accommodate the dynamic needs of digital content marketing over the next decade. With a total value of £1.8 million, and a procurement method that values quality alongside competitive pricing, this initiative provides a fertile ground for businesses to expand their operations within the UK and beyond.

## Notice

This is a procurement for a framework of UGC content creation agencies and influencer rep

### Lot Information

Lot 1

Renewal: up to 8 years framework, reopening every 2

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/054721-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jun 2026 |
| Submission deadline | 1 May 2026 |
| Future notice date | Not specified |
| Award date | 10 Jun 2026 |
| Contract period | 1 Jul 2026 - 30 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,600,000 |
| Lots value | £1,600,000 |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 7 |
| Supplier names | ADDCLICK; CREATOR MARKETING; LETS BE INFLUENCED; ONLYTHEJUICE CONSULTING; SHOWUP; THE BACKSTORY LAB; TIKTOKUJ.CZ |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 10 Jun 2026 at 11:57 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/054721-2026
- 31 Mar 2026 at 15:05 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029921-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/054721-2026
  10th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/029921-2026
  31st March 2026 - Tender notice on Find a Tender

## Notice URLs

- http://www.britishcouncil.org
- https://tap.tcsapps.com/tap2/#/bc-supplier-registration
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0679cf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0679cf.json.