---
title: "Media Services"
ocid: "ocds-h6vhtk-06812a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06812a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06812a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06812a.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "TRANSPORT UK EAST MIDLANDS LIMITED"
published: "2026-04-13"
---

# Media Services

Buyer: TRANSPORT UK EAST MIDLANDS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-06812a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06812a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06812a.json)

## Summary

The current public procurement process, led by TRANSPORT UK EAST MIDLANDS LIMITED, focuses on securing media services for East Midlands Railway and the Luton Airport Express. Situated in London, this initiative falls under the advertising and marketing industry category, with the overarching goal of engaging a strategic marketing agency to handle media planning, buying, and optimisation. Key activities include media buying across various platforms such as radio and digital—the procurement process which is classified as a selective and competitive flexible procedure, is actively in the tender stage. Interested businesses must express their interest by 13 May 2026, with the award period concluding on 5 August 2026. The contract, starting on 19 October 2026, runs until 18 October 2029, with a possible extension up to 2031.

This tender presents numerous opportunities for growth, particularly for agencies specialising in comprehensive media solutions and possessing robust capabilities in media buying, digital display, PPC, and SEO. The contract's substantial value of £45 million necessitates both economic and qualitative competitiveness, making it attractive for experienced agencies looking to expand their portfolio and influence in the railway and airport transportation sectors. Businesses capable of meeting the rigorous evaluation criteria, which include quality, social value, and cost considerations, are well-suited to succeed in this strategic pursuit.

## Notice

East Midlands Railway provides intercity and regional train services across the Midlands through to London. These are distinguished by 3 sub brands that reflect the region they serve and routes they operate: EMR Intercity operates from the Midlands (Sheffield, Derby, Nottingham, Leicester) through to London St Pancras EMR Regional provides local services to towns and communities across England, including; Crewe, Matlock, Stoke-on-Trent, Peterborough, Grantham, Norwich and Skegness. EMR Connect operates between Corby and London St Pancras. The Luton Airport Express operates on this route with majority of airport passengers travelling from London St Pancras. EMR are looking for a strategic marketing agency to plan, buy and optimise all of their paid media for both EMR and Luton Airport Express which covers but is not limited to:- 1. Media Buying (AV, Radio, OOH, Social, Digital) AV (includes linear TV, Video on Demand and Connected TV) Radio (Digital audio, traditional radio and sponsorships if relevant) OOH (Digital and paper) Social (Meta, snapchat, tiktok etc.) Digital (covers awareness and conversion driving activity) 2. Digital Display (includes dynamic display capability) Standard IAB and dynamic display (see section 7 for further details) 3. Pay Per Click (PPC) for both EMR and Luton Airport Express. 4. Search Engine Optimisation (SEO) for two websites eastmidlandsrailway.co.uk & Lutonairportexpress.co.uk

### Lot Information

Lot 1

Renewal: Optional 2 year extension in 1 year increments. Budget subject to change each year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/033349-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 18 Oct 2026 - 18 Oct 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,000,000 |
| Lots value | £45,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT UK EAST MIDLANDS LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 3AG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 Apr 2026 at 14:04 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033349-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/033349-2026
  13th April 2026 - Tender notice on Find a Tender

## Notice URLs

- https://eastmidlandsrailway.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=2271&Culture=en-GB
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06812a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06812a.json.