--- title: "Marketing Automation Software for the National Gallery" ocid: "ocds-h6vhtk-06848e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06848e" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06848e.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06848e.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "NATIONAL GALLERY" published: "2026-04-16" --- # Marketing Automation Software for the National Gallery Buyer: NATIONAL GALLERY Current stage: Planning OCID: ocds-h6vhtk-06848e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06848e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06848e.json) ## Summary The National Gallery in London is in the planning stage of procuring a Marketing Automation Software, designed to enhance its marketing delivery through electronic multi-channel campaigns. This process, scheduled to result in further tender information by 1st July 2026, aims to engage the market, seeking suppliers capable of integrating their solutions with the Tessitura CRM Database and Adobe Commerce platform. The procurement falls under the industry category of goods, specifically CRM software, with the preliminary engagement deadline set for 29th May 2026. The software ultimately intended for use at the National Gallery will be essential in promoting services to visitors, subscribers, and members over a planned contract period beginning 1st January 2027 and running until the end of 2030, with potential extension up to 2032. This tender represents a significant opportunity for software providers specialising in CRM and marketing automation with established integration capabilities or plans to develop such capabilities within six months. Businesses particularly those with expertise in database CRM integration and e-commerce platforms, will find this engagement beneficial to broaden their client base and showcase innovative solutions to meet modern marketing needs. The National Gallery's procurement is designed for transparency, welcoming inquiries that can lead to strategic dialogue and discovery sessions, potentially opening pathways for vibrant collaboration and growth opportunities within the public authority central government sector. ## Notice The National Gallery is conducting preliminary market engagement for the tender of an Electronic Marketing Platform. This software is required for the delivery of automated and single-send multi-channel campaigns for the promotion of services to its visitors, subscribers and members. Alongside marketing functionality the platform must be able to support: 1) an established integration with Tessitura CRM Database or have off-the shelf integration on its product roadmap for the next 6 months. 2) an established integration or equivalent solution with Adobe Commerce platform; or have this on its product roadmap for the next 6 months. This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed. ### Planning Information This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed. Interested suppliers should contact the team via email with information on their product and roadmap. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/034875-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Apr 2026 | | Submission deadline | Not specified | | Future notice date | 1 Jul 2026 | | Award date | Not specified | | Contract period | 1 Jan 2027 - 31 Dec 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL GALLERY | | Locality | LONDON | | Post town | Central London | | Postcode | WC2N 5DN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLI32 Westminster | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48445000 - Customer Relation Management software package ## Release History - 16 Apr 2026 at 15:32 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/034875-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/034875-2026 16th April 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06848e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06848e.json.