---
title: "Fresco Segmentation"
ocid: "ocds-h6vhtk-0684df"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0684df"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0684df.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0684df.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION"
published: "2026-05-21"
---

# Fresco Segmentation

Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION  
Current stage: Award  
OCID: ocds-h6vhtk-0684df

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## Summary

The National Employment Savings Trust (NEST) Corporation, a central government public authority located in London, UK, has concluded a direct award procurement process for the "Fresco Segmentation" project, under the legal framework of UKPGA 2023/54. The awarded contract, valued at £256,547, focuses on providing segmentation data for the "Daily Life" layer of NEST's member segmentation to enhance email targeting and user experience. The contract, awarded to CACI Limited on 21st May 2026, commences on 24th August 2026 and will conclude on 23rd August 2029. This procurement, identified as CON-2627-016-PA23, was carried out through a direct award method due to the proprietary nature of the Fresco tool, which is pivotal for NEST’s customer-centric strategy.

This opportunity provides a significant chance for large-scale service providers specialising in research services to employ geodemographic segmentation tools that address specific financial and member-based data requirements. Businesses capable of delivering proprietary, specialised data solutions are well-positioned to benefit from such tenders, which explicitly require unique intellectual property solutions without viable alternatives. This engagement with NEST offers a platform to advance tailored data tools that align with strategic organisational goals and enhance customer engagement methodologies.

## Notice

Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.

### Procurement Information

Nest's decision to utilise a geodemographic segmentation tool stems from our commitment to measuring whether our members are on track for an adequate retirement and to ensure the organisation operates in a customer centric manner. A geodemographic segmentation tool is needed in this manner because Nest's own data is limited - it only provides one element of a member's financial circumstances, whereas reality is much more complex. Fresco was deemed to be the most useful for Nest as it has a specific focus on money management and financial profile and is able to be implemented at an individual level - it addresses the aforementioned gap in Nest's data. Nest has utilised Fresco in a variety of ways. In particular, it is a central cog in the data platform on which Nest's member segmentation is built, and it is tied to and facilitates Nest's customer strategy which aims to deliver a more personalised and targeted experience for our members. It is not possible to replace this as Fresco is a proprietary tool: no other supplier would be able to provide this and there are no alternative solutions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047349-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Apr 2026 |
| Contract period | 23 Aug 2026 - 23 Aug 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £256,547 |
| Contracts value | £256,547 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CACI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 21 May 2026 at 15:23 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/047349-2026
- 20 Apr 2026 at 10:51 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/035560-2026
- 17 Apr 2026 at 09:13 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/035012-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/047349-2026
  21st May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/035560-2026
  20th April 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/035012-2026
  17th April 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.caci.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0684df. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0684df.json.