--- title: "Meole Brace Golf Course Management Contract" ocid: "ocds-h6vhtk-0684e9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0684e9" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0684e9.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0684e9.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "SHROPSHIRE COUNCIL" published: "2026-04-17" --- # Meole Brace Golf Course Management Contract Buyer: SHROPSHIRE COUNCIL Current stage: Planning OCID: ocds-h6vhtk-0684e9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0684e9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0684e9.json) ## Summary Shropshire Council is currently in the planning stage of a procurement process for the management of Meole Brace Golf Course, located in Shrewsbury, United Kingdom. As part of the pre-market engagement exercise, organisations are invited to review the initial specifications and complete a preliminary engagement questionnaire by 15th May 2026. The Council seeks feedback on the potential management of golf-related services, emphasising the industry category of sporting services. The procurement method is exploratory pre-market engagement, focusing on market appetite and delivery models before any formal tender. Events related to this engagement include a scheduled milestone for initial specification review, inviting commentary on golf course management services. The tender offers a lucrative opportunity for businesses specialising in golf shop operations, customer service, and golf professional services, including coaching and teaching programmes. With a gross amount of £394,000 available, businesses with expertise in sporting services and those dedicated to providing comprehensive golf course management can find significant growth opportunities. This engagement could be particularly beneficial for companies experienced in managing customer interfaces, green fee collection, and retail operations within a golfing environment. Suitable contenders are likely operators that can facilitate integration with the Council’s leisure management framework, ensuring seamless coordination with existing grounds maintenance operations. The adjustment of business models to engage with the leisure management contract, effective from 1st August 2027, presents further scope for expansion. ## Notice Shropshire Council is undertaking a Pre-Market Engagement (PME) exercise to seek feedback in relation to the future management of golf-specific services at Meole Brace Golf Course. The purpose of this engagement is to test market appetite, capability and delivery models for golf course management services prior to any potential future procurement. This exercise is exploratory only and does not form part of a formal tender process. Description The Council is seeking market feedback on the provision of an integrated golf course management service, focused on golf shop and customer-facing golf operations, to include the following elements: a)Golf Professional Services *Delivery of individual and group golf lessons *Development and operation of coaching programmes (e.g. beginners, juniors, women, return-to-golf) *Use and management of a dedicated teaching studio The operator would be required to provide, install and maintain teaching studio equipment, including relevant coaching technology and teaching aids b)Golf Shop Operation *Operation of the golf shop, including golf retail, customer service and basic food and beverage *Sale of golf equipment, clothing and accessories The Council requires the golf shop to be staffed by appropriately trained personnel: 7 days per week Summer period: 8:00am-6:00pm Winter period: 8:00am-4:00pm Market feedback is sought on viable staffing, operational and commercial models to meet these requirements c)Green Fee Collection and Customer Interface *Collection of green fees *Management of tee bookings and customer access *Day-to-day customer interface for golf users d)Liaison with Grounds Maintenance The Council will be retaining responsibility for grounds maintenance. The golf course management function would be expected to: *Liaise closely with the grounds maintenance team *Provide operational input on playability, competitions and peak usage *Engage in regular coordination and planning arrangements e)Monitoring and Reporting of Course Usage *Monitoring usage of the golf course (e.g. rounds played, participation trends) *Providing usage and performance data to the Council to inform future decision making It should be noted that the Council is in the process of re-tendering a wider leisure management contract to which Meole Brace Golf Course will be added as from 1st August 2027. The contractor providing golf course management services will be required to enter into a novation agreement with the successful bidder of the wider leisure management contract. The Council expect the golf course to remain operational throughout the term of the wider leisure management contract (end date 31st July 2037 with an option to extend by a further 5 years) and provide services not substantially different to those in operation within the scope of the Management Contract at Meole Brace Golf Course. ### Planning Information Organisations are invited to review the initial specification provided by the Council and complete the preliminary engagement questionnaire also provided by the Council, by COP 15th May. To access the questionnaire, please email peter.davis@shropshire.gov.uk with the name of your organisation, and the name and email of whoever will be completing the questionnaire. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/035030-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Apr 2026 | | Submission deadline | Not specified | | Future notice date | 15 May 2026 | | Award date | Not specified | | Contract period | 31 Mar 2027 - 31 Jul 2031 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £394,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SHROPSHIRE COUNCIL | | Locality | SHREWSBURY | | Post town | Shrewsbury | | Postcode | SY3 8HQ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG22 Shropshire | | Local authority | Shropshire | | Electoral ward | Porthill | | Westminster constituency | Shrewsbury | | Delivery location | TLG22 Shropshire | ## CPV Codes ### Divisions - 92 - Recreational, cultural and sporting services ### Codes - 92600000 - Sporting services ## Release History - 17 Apr 2026 at 09:28 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/035030-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/035030-2026 17th April 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0684e9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0684e9.json.