---
title: "EasyPeasy Parenting App"
ocid: "ocds-h6vhtk-06881a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06881a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06881a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06881a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GATESHEAD BOROUGH COUNCIL"
published: "2026-04-22"
---

# EasyPeasy Parenting App

Buyer: GATESHEAD BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06881a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06881a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06881a.json)

## Summary

Gateshead Borough Council has completed the procurement process for the EasyPeasy Parenting App, aimed at supporting parents and families in Gateshead with parental advice. This procurement fell under the category of public authority at the sub-central government level, specifically for the delivery of a parenting app. The contract was awarded on 27th March 2026 and is active until 22nd February 2027, reflecting a complete status in its procurement stage. Character Counts Ltd, an SME located in London, was selected as the supplier through a direct procurement method, classified as below threshold and without competition. The app will be promoted by the Northeast Combined Authority but not directly used on Gateshead devices.

This contract presents significant opportunities for technology companies specialising in software solutions tailored to the parenting and family-focused industries. Businesses delivering industry-specific software packages like the EasyPeasy Parenting App may find similar opportunities in government contracts without competition. The direct procurement approach used could be particularly suitable for small and medium enterprises aiming to partner with public authorities for tailored digital solutions. Character Counts Ltd’s role in this award highlights the potential for SMEs to engage with local governments for such projects within the UK.

## Notice

The Easypeasy parenting App, is a national, externally hosted resource intended to support parents and families in Gateshead by providing parental advice. The App is recommended by the Northeast Combined Authority for family and parenting support. The app will not be used by Gateshead staff on Gateshead devices, only promoted to target residents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036422-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Mar 2026 |
| Contract period | 27 Mar 2026 - 22 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £46,560 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GATESHEAD BOROUGH COUNCIL |
| Locality | GATESHEAD |
| Post town | Newcastle upon Tyne |
| Postcode | NE8 1HH |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Gateshead |
| Electoral ward | Bridges |
| Westminster constituency | Gateshead Central and Whickham |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CHARACTER COUNTS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48100000 - Industry specific software package

## Release History

- 22 Apr 2026 at 08:53 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/036422-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/036422-2026
  22nd April 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://easypeasyapp.com/
- https://www.gateshead.gov.uk/article/31230/Learning-and-Skills
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06881a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06881a.json.