---
title: "Media Buying Call off 2026"
ocid: "ocds-h6vhtk-068905"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068905"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068905.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068905.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2026-05-21"
---

# Media Buying Call off 2026

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-h6vhtk-068905

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068905)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-068905.json)

## Summary

The procurement process titled "Media Buying Call off 2026" was undertaken by the Department for Education, a central government authority located at Sanctuary Buildings, 20 Great Smith Street, London, SW1P3BT, UK. This tender falls under the advertising and marketing services industry category and was conducted as a selective procurement under the CCS Media Services Framework RM6364. The contract was signed on 18th May 2026 and spans four years, from 14th June 2026 to 14th June 2030, totaling a gross value of £360,000,000. This contract aims to support major campaigns such as teacher recruitment and skills programmes by offering a full range of media services across different platforms like TV, digital, and print.

The award of this contract presents substantial opportunities for businesses specialising in media buying and planning, particularly those that can provide innovative audience targeting and insight capabilities. The tender was awarded to WPP 650, a large-scale enterprise, indicating that companies with similar capacities in providing comprehensive media services and those experienced in managing large-scale public sector projects would be well-suited to compete in similar future opportunities. This contract facilitates access to a broad spectrum of advertising channels, thus allowing businesses to leverage a diverse set of tools to meet the Department for Education’s objectives effectively.

## Notice

The contract is a four-year call-off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE's major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services--covering TV, digital, social, print, search and influencer activity--enabling DfE to reach priority audiences effectively and support key departmental objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047095-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Apr 2026 |
| Contract period | 13 Jun 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £300,000,000 |
| Contracts value | £300,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WPP 650 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 May 2026 at 12:36 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/047095-2026
- 22 Apr 2026 at 15:49 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/036816-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/047095-2026
  21st May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/036816-2026
  22nd April 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-16514

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068905. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068905.json.