---
title: "Behavioural Insights and Community Reciprocity Assessment"
ocid: "ocds-h6vhtk-068ab8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068ab8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068ab8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068ab8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORTHUMBERLAND COUNTY COUNCIL"
published: "2026-04-24"
---

# Behavioural Insights and Community Reciprocity Assessment

Buyer: NORTHUMBERLAND COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-068ab8

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## Summary

Northumberland County Council has completed the procurement process for the "Behavioural Insights and Community Reciprocity Assessment" contract. This initiative aimed to explore community readiness to adopt a collaborative, asset-based approach, known as Communities First, fostering resilience through localised action. The procurement, completed on 26 March 2026, falls under the services category and covers diverse geographical areas across Northumberland. Northumberland County Council, identified as a sub-central government public authority, facilitated this project with the goal of assessing community engagement and co-production potential. The procurement was handled below the threshold, reflecting a tailored approach to the unique aspects of Northumberland's rural and urban areas. The contract began on 26 March 2026 and concludes on 30 September 2026, with a gross value of £52,800.

This tender presents significant opportunities for businesses focused on community engagement, social services, and public opinion polling. Companies like BRIGHTSPARKS AGENCY LTD, which secured the contract, demonstrate suitability to leverage local community assets while providing tailored service solutions. Businesses knowledgeable about public opinion polling services and other community-focused services are particularly well-suited for such contracts. Possessing insights into the geographical nuances of regions like Northumberland could enhance a firm's competitive edge by aligning services to meet diverse community needs, thus facilitating business growth through strategic collaborations and localised interventions.

## Notice

Northumberland County Council seeks a partner to help us explore and test the readiness of our residents and communities to embed a collaborative, asset-based approach relationship. We are calling this approach a Communities First way of working which is embedded within our Corporate Plan. Communities First is designed to empower communities by harnessing local assets and fostering resilience through collaborative action. This exploratory work will assess the likely level of reciprocity and co-production potential within and across Northumberland. It will be essential to take into consideration the geographical diversity of Northumberland and as such what may work in a rural community may require a differing approach to an urban well-connected area.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/037599-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Mar 2026 |
| Contract period | 26 Mar 2026 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £44,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTHUMBERLAND COUNTY COUNCIL |
| Locality | MORPETH |
| Post town | Newcastle upon Tyne |
| Postcode | NE61 2EF |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC42 Northumberland |
| Local authority | Northumberland |
| Electoral ward | Morpeth Kirkhill |
| Westminster constituency | North Northumberland |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRIGHTSPARKS AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 79320000 - Public-opinion polling services
- 98000000 - Other community, social and personal services

## Release History

- 24 Apr 2026 at 12:38 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/037599-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/037599-2026
  24th April 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.brightsparksagency.co.uk/
- http://www.northumberland.gov.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068ab8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068ab8.json.