---
title: "Page One SMS"
ocid: "ocds-h6vhtk-068c16"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068c16"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068c16.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068c16.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FT"
published: "2026-04-27"
---

# Page One SMS

Buyer: WEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FT  
Current stage: Award  
OCID: ocds-h6vhtk-068c16

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068c16)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-068c16.json)

## Summary

The West Midlands Ambulance Service University NHS FT awarded a contract for SMS services, titled "Page One SMS", under the CPV classification 64212100. The contract was awarded without prior publication due to its nature as a direct award for an existing provision, and the procurement method was classified as limited. This procurement process falls under the services category in the health sector and covers various regions within the United Kingdom including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK. The award was completed with the signing of the contract on 1st March 2026, valued at GBP 13,000. The sole supplier involved in this contract is Critico Group, and the procurement is currently in the award stage as of 27th April 2026.

This contract presents significant business growth opportunities, especially for organisations within the telecommunications sector focusing on SMS services. Large businesses like Critico Group, who offer specialized services in this domain, stand well-positioned to compete in similar procurements. As the contract was directly awarded, it indicates niche opportunities for businesses already entrenched as service providers to health institutions or regional authorities across the UK. Businesses aiming to enter or expand in the British health service supply chain may seek to offer competitive pricing and proven quality to capture similar opportunities in the future.

## Notice

SMS service

### Procurement Information

Direct award for existing provision

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038247-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Mar 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £13,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FT |
| Locality | BRIERLEY HILL |
| Post town | Dudley |
| Postcode | DY5 1LX |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG36 Dudley |
| Local authority | Dudley |
| Electoral ward | Brierley Hill & Wordsley South |
| Westminster constituency | Stourbridge |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRITICO GROUP |

## CPV Codes

### Divisions

- 64 - Postal and telecommunications services

### Codes

- 64212100 - Short Message Service (SMS) services

## Release History

- 27 Apr 2026 at 17:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038247-2026

## Notice URLs

- http://www.wmas.nhs.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068c16. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068c16.json.