---
title: "WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall"
ocid: "ocds-h6vhtk-068c58"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068c58"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068c58.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068c58.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WALSALL COUNCIL"
published: "2026-04-28"
---

# WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall

Buyer: WALSALL COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-068c58

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## Summary

Walsall Council has completed the procurement process for the WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall, under the Health Care Services (Provider Selection Regime) Regulations 2023. This initiative falls within the health services industry and is classified as a service category. The contract, valued at approximately £480,000 excluding VAT, runs from 1 April 2026 to 31 March 2029, with the option to extend for an additional year. The procurement was executed through a limited method, specifically a direct award process without prior publication due to no realistic alternative provider. The contract was awarded to Walsall Housing Group Limited on 31 March 2026, with the procurement stage now complete and the award active.

This tender offers significant business growth opportunities for entities involved in healthcare service provision, particularly those specialising in community and family support services. Organisations skilled in delivering competent peer support interventions and evidence-based health guidance for families would be ideal candidates for similar opportunities in this sector. Additionally, businesses capable of offering face-to-face and virtual service delivery, as well as supporting antenatal and postnatal care, would benefit from exploring future tenders of this nature. This procurement highlights the value of understanding the needs and dynamics within the local community and collaborating with regional authorities like Walsall Council.

## Notice

The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children.

### Lot Information

Lot 1

The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children. An award has been made following Direct Award Process A; The lifetime value of the contract is approximately PS480,000, excluding VAT; Contract term: 1 April 2026 to 31 March 2029, with a 12-month extension option to 31 March 2030.

Options: The contract includes an option to extend for one additional 12-month period, to 31 March 2030.

### Procurement Information

No realistic alternative provider. This is a Provider Selection Regime (PSR) confirmation of contract award notice. This contract has been awarded under the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award.' No conflicts of interest were identified among representatives of Walsall Council.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038403-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Mar 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £480,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WALSALL COUNCIL |
| Locality | WALSALL |
| Post town | Walsall |
| Postcode | WS1 1TP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG38 Walsall |
| Local authority | Walsall |
| Electoral ward | St Matthew's |
| Westminster constituency | Walsall and Bloxwich |
| Delivery location | TLG38 Walsall |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WALSALL HOUSING GROUP |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 28 Apr 2026 at 09:47 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038403-2026

## Notice URLs

- https://go.walsall.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068c58. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068c58.json.