---
title: "Allen Carr - Stop Smoking Services"
ocid: "ocds-h6vhtk-068ca0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068ca0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068ca0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068ca0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORFOLK COUNTY COUNCIL"
published: "2026-04-28"
---

# Allen Carr - Stop Smoking Services

Buyer: NORFOLK COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-068ca0

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## Summary

The procurement process for the "Allen Carr - Stop Smoking Services" contract has been completed, with Norfolk County Council leading the initiative. The award, valued at £659,400, focuses on providing health services, specifically stop smoking assistance, across regions UKH15, UKH16, and UKH17, encompassing Norfolk. This contract is under the award stage, having been concluded with Allen Carr's Easyway (ACE) as a direct award without prior competition. The service set to commence on 1 May 2026, spans three years and integrates multiple smoking cessation approaches to ensure comprehensive support for individuals. The procurement was executed through the Health Care Services Provider Selection Regime, employing Direct Award Process A, recognising the uniqueness of the Allen Carr programme which holds the intellectual property rights for the NICE-endorsed intervention.

This contract offers significant opportunities for business growth in the health services sector, particularly for organisations specialising in non-pharmacological behavioural interventions. Due to its focus on collaborative systems and tailored interventions, businesses able to provide comprehensive, evidence-based, and accessible smoking cessation services will find this contract aligns well with their offerings. Companies looking to expand into the Norfolk region and contribute to local public health priorities, including reducing smoking-related morbidity and mortality, will benefit from participating in similar tenders. Furthermore, the emphasis on accessibility and quality underscores the potential for innovative service delivery models and community engagement approaches, providing leverage for businesses committed to enhancing public health outcomes through strategic collaborations.

## Notice

Stop Smoking Services for Norfolk. Contract to provide support to people to quit smoking. The service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps. While the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes. Guided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.

### Lot Information

Lot 1

This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Contract is for 3 years. Start date 1 May 2026. Smoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence-based, accessible, and diversified stop-smoking interventions, including non-pharmacological options for individuals who may not wish to use or do not respond to medication-based treatments. To ensure best practice and alignment with national guidance, the service specification requires a NICE-endorsed behavioural (CBT-type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy-dominated pathways. Additional information: This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.

### Procurement Information

This is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038517-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Apr 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £659,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORFOLK COUNTY COUNCIL |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR1 2DH |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | Lakenham |
| Westminster constituency | Norwich South |
| Delivery location | TLH15 Norwich and East Norfolk, TLH16 North and West Norfolk, TLH17 Breckland and South Norfolk |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLEN CARR'S EASYWAY (ACE |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 28 Apr 2026 at 11:29 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038517-2026

## Notice URLs

- https://www.norfolk.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068ca0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068ca0.json.