---
title: "Google Analytics Renewal"
ocid: "ocds-h6vhtk-068e45"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068e45"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-068e45.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-068e45.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION"
published: "2026-04-29"
---

# Google Analytics Renewal

Buyer: UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION  
Current stage: Award  
OCID: ocds-h6vhtk-068e45

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068e45)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-068e45.json)

## Summary

The University of Portsmouth Higher Education Corporation has completed the procurement process for the renewal of their Google Analytics 4 (GA4) enterprise licence, which is crucial for their web analytics and digital marketing efforts. This two-year contract, valued at £74,400, was awarded on 29th April 2026, with services commencing on 1st April 2026 and concluding on 31st March 2028. The contract is aimed at maintaining continuity of service, ensuring data integrity, and retaining interoperability with the university's existing analytics infrastructure, all facilitated under an educational pricing arrangement. The procurement method was direct, classified as 'Below threshold - without competition', within the services category and focused on software packages and IT services in the UK.

This tender presents significant business growth opportunities for companies specialising in IT services and software solutions, particularly those focused on web analytics and digital marketing platforms. SMEs, like Serpico Marketing Solutions Ltd, who have the expertise in providing such services, are well-suited to compete in similar contracts. Since the procurement method was direct, businesses looking to engage with educational institutions should focus on building strong relationships and demonstrating value to engage successfully in future tenders that may follow a similar process.

## Notice

The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business-critical web analytics platform used across the University's public-facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of PS74,400 over two years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039348-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 20 Mar 2026 |
| Contract period | 31 Mar 2026 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £74,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION |
| Locality | PORTSMOUTH |
| Post town | Portsmouth |
| Postcode | PO1 2UP |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | St Thomas |
| Westminster constituency | Portsmouth South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SERPICO MARKETING SOLUTIONS |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 29 Apr 2026 at 14:38 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/039348-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/039348-2026
  29th April 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.port.ac.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-068e45. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-068e45.json.