--- title: "Marketing Services" ocid: "ocds-h6vhtk-06905d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06905d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06905d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06905d.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "THE CROWN ESTATE" published: "2026-05-01" --- # Marketing Services Buyer: THE CROWN ESTATE Current stage: Tender OCID: ocds-h6vhtk-06905d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06905d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06905d.json) ## Summary The Crown Estate, a central government public authority located in London, is seeking to engage multiple marketing agencies for comprehensive B2B marketing services across its Workplace, Retail, and Food & Beverage portfolio. The tender, titled "Marketing Services," is categorised under advertising and marketing services and involves four distinct lots. Prospective businesses are invited to express their interest by 26th May 2026 with the aim of awarding contracts by 15th September 2026. The procurement is presently at the tender stage, following a competitive flexible procedure that involves a Procurement Selection Questionnaire and subsequent stages of evaluation. These services are required to enhance brand building, leasing objectives, and long-term customer engagement. The tender presents significant growth opportunities for agencies specialising in digital marketing strategies, brand positioning, creative and strategic marketing, as well as digital design. Small to medium-sized enterprises (SMEs) are particularly encouraged to apply, as their suitability is acknowledged in the tender. With a total gross value of approximately £9.7 million, this procurement process promises substantial business expansion opportunities. Businesses with capabilities in social media advertising, brand storytelling, CGI, and immersive digital experiences would be well-positioned to compete effectively for these contracts and help drive demand for The Crown Estate's strategic commercial initiatives. ## Notice To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets ### Lot Information Digital Social media, digital strategy, SEO, PPC, digital ads Brand Positioning & Profiling Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Creative & Strategic To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Digital Design: Immersive, CGI and Digital Experience CGI and VR suppliers to develop visual narratives to deliver pre-lets ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/040555-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 May 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 3 Oct 2026 - 3 Oct 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £8,093,335 | | Lots value | £8,093,335 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE CROWN ESTATE | | Locality | LONDON | | Post town | South West London | | Postcode | SW1Y 4AH | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79413000 - Marketing management consultancy services ## Release History - 1 May 2026 at 13:03 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040555-2026 - 1 May 2026 at 12:59 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040549-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/040555-2026 1st May 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/040549-2026 1st May 2026 - Tender notice on Find a Tender - https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/76884 ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06905d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06905d.json.