---
title: "Provision of Allergen Information Evaluation: Consumer follow up survey"
ocid: "ocds-h6vhtk-06906a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06906a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06906a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06906a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2026-05-01"
---

# Provision of Allergen Information Evaluation: Consumer follow up survey

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-06906a

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## Summary

The procurement process for the provision of a consumer follow-up survey evaluating allergen information has been undertaken by the Food Standards Agency (FSA), located in York, United Kingdom. With Ipsos (market research) Limited in London acting as the awarded supplier, this contract falls under the services industry category, specifically focusing on research and development services. The process, which has reached the contract award stage, commenced on 27th April 2026 and is set to conclude by 31st December 2026, with potential extension options available. Executed through a direct procurement method below the threshold without competition, this project supports the evaluation of allergen information provision practices in England, Wales, and Northern Ireland.

This tender presents substantial opportunities for businesses specialising in market research, particularly those experienced in consumer surveys and data analysis related to the food industry. Companies with capabilities in evaluating policy impacts and consulting services can find this contract advantageous for expanding their portfolios, especially as the FSA seeks evidence for legislative decision-making. Large-scale enterprises like Ipsos have been successful due to their robust infrastructure in market research, indicating a preference for well-established firms that can deliver comprehensive analytical insights within the stipulated timelines.

## Notice

On 5th March 2025, the FSA published new best practice guidance on the provision of allergen information for non-prepacked foods. This guidance applies in England, Wales and Northern Ireland. It sets out best practice for food businesses supplying non prepacked foods, around how they can provide mandatory allergen information to consumers. An evaluation is required to determine whether the guidance has been effective in addressing known issues with allergen information provision in the non-prepacked sector. As well as assessing the impact of the guidance, evidence from the evaluation will be used to support an assessment of future legislative options. To support this evaluation, the FSA wishes to commission a follow up survey of consumers with food hypersensitivities (FHS), to assess any impacts of the guidance. This follows a baseline survey with consumers prior to guidance publication, and parallel work with food businesses. The baseline findings and a summary of the FSA's previous research in this area.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040571-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Apr 2026 |
| Contract period | 26 Apr 2026 - 31 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £55,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS (MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 1 May 2026 at 13:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/040571-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/040571-2026
  1st May 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.food.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06906a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06906a.json.